In Response to User Outcry, Snap Retreats on Chat Redesign

Snapchat fans have loudly complained about the company’s redesign of its app, with more than 1.25 million people signing a Change.org petition and Kylie Jenner tweeting that the changes were “sad.” Parent company Snap announced that it would redesign the redesign (at least part of it), in response to the complaints and slowed business. The company reported a 54 percent revenue increase to $231 million and a rise in daily users to 191 million, both below analyst expectations, causing stock to fall more than 15 percent. Continue reading In Response to User Outcry, Snap Retreats on Chat Redesign

Vice Media, Valued at $5 Billion, Keeps Growing, Inking Deals

Vice Media has generated more buzz, media partnerships and revenue than most new media companies. Traditional media companies following young male viewers fleeing TV find the coveted demographic at home at Vice, making it a particularly attractive target for investments, partnerships and, potentially, acquisition. One recent blip, however, is an accounting snafu: whereas Vice says company revenue will hit nearly $1 billion this year, others have said that number is much closer to $500 million. Continue reading Vice Media, Valued at $5 Billion, Keeps Growing, Inking Deals

Advertisers Still Favor Televised Sports Over Online Gaming

Video game-centric website Twitch, recently acquired by Amazon for close to $1 billion, now has a global audience of 60 million users. The audience is passionate, consuming 16 billion minutes of video per month. The site seems to be an ideal way for advertisers to reach the young male demographic, between ages 18 and 30. However, televised sports content remains a viable method for reaching this audience, and advertisers have not yet shifted in preference from TV to online gaming. Continue reading Advertisers Still Favor Televised Sports Over Online Gaming

Pandora Introduces AMP, Brings Listener Data to its Musicians

Pandora’s Artist Marketing Platform will now offer listener data to the artists whose music is featured on the Internet radio service. This data will include number of plays and thumbs up for each song, how many fans have created stations for the artist, along with the listeners’ geographic and demographic breakdowns. Co-founder Tim Westergren uses his experience as a musician to detail how the service will eliminate guesswork and allow musicians to more effectively target their audience. Continue reading Pandora Introduces AMP, Brings Listener Data to its Musicians

Google Planning to Offer Accounts to a Younger Demographic

In what could potentially become a controversial move, Google has plans to offer accounts to children under the age of 13 for the first time. Google services such as Gmail and YouTube do not currently offer accounts to kids (although kids can log on anonymously or pose as adults). Now Google is planning a new approach that encourages parents to open accounts for their children, and in the process control how they use Google services and the information that is collected about their kids. Continue reading Google Planning to Offer Accounts to a Younger Demographic

Facebook Unveils New Sidebar with Games, Video in iPad App

Facebook’s iPad app will no longer be merely a larger version of the iPhone app. The social network has launched a new sidebar in its iPad app for U.S. users. This new feature makes it easier for people to discover games, videos, and news articles based on their interests and their friends’ activity. The update includes a new “My Games” section that has notifications from the games that users already play and “Popular Games,” which suggests new iPad games that users may be interested in. Continue reading Facebook Unveils New Sidebar with Games, Video in iPad App

Dutch Startup Blendle Develops Yet Another iTunes for News

A Dutch startup named Blendle has built what it calls an iTunes for news, where instead of buying songs, customers can purchase stories from different newspapers, magazines and websites. The benefit is that, rather than subscribing to an entire publication, users can select specific content. Individual articles go for as little as 14 cents. Available for a month, the service now has 60,000 registered users, and this week signed its first English-speaking publisher, The Economist. Continue reading Dutch Startup Blendle Develops Yet Another iTunes for News

FTC Report Exposes Depth of Data Broker Info on Consumers

The Federal Trade Commission released a report urging Congress to require data brokers to be more transparent. Data brokers collect information on nearly all U.S consumers, typically without their knowledge, and create profiles based on online purchases, public records, and online tracking cookies. The FTC recommends creating one Internet site where each company explains their purpose and method of data collection and gives consumers a chance to opt out. Continue reading FTC Report Exposes Depth of Data Broker Info on Consumers

ESPN Studio Integrates Video Displays and Online Features

“SportsCenter,” ESPN’s flagship news and highlights show, will start broadcasting from a new 10,000 square-foot studio in Bristol, Connecticut called Digital Center 2 next month. Digital Center 2 features a whopping 114 video displays, which anchors can manipulate on-air using tablets. Viewers can also interact with the new studio by submitting tweets that will appear in real time and using online features seen in the show, such as the “hot and cold zone” baseball player display. Continue reading ESPN Studio Integrates Video Displays and Online Features

Nielsen Sets Out to Identify Who is Tweeting About Television

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Expensive Video Ads on Facebook Are Reserved For The Best

Facebook is steadily becoming a formidable player in the digital advertising industry. The social network will start integrating auto-playing video ads on users’ Facebook news feeds. Facebook’s unique ability to target audiences precisely could give it an edge in the market, even though video ads on Facebook cost about $1 million a day. Ace Metric and Facebook have been working together since last year to create a fAce rating to help select the “meaningful” commercials. Continue reading Expensive Video Ads on Facebook Are Reserved For The Best

Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

Media Companies Partner With YouTube Startups, Target Teens

Large media companies, such as Disney, AOL, DreamWorks, Warner Bros. and Yahoo, are teaming up with startups that produce YouTube videos popular in the teen and tween age groups. Disney acquired Maker Studios for $500 million in March. AOL and Yahoo have discussed an acquisition deal with Fullscreen. DreamWorks is creating a multichannel network. These deals usually involve advertising agreements in which media companies help YouTube stars sell ads in return for a cut of the profits. Continue reading Media Companies Partner With YouTube Startups, Target Teens

In 2013, 71 Million People Watched Online Computer Gameplay

Last year, more than 71 million people worldwide watched other people play computer games, according to a report from games research company SuperData. More than half of those people were in the United States and one in five American gamers either watch or participate in eSports, or organized video game competitions. At the League of Legends Season 3 World Championship last year, 32 million people watched the professional gamers battle it out. Continue reading In 2013, 71 Million People Watched Online Computer Gameplay

Tech Startup Offers Compelling New Way to Watch Audiences

During the NAB Show, thousands of companies descend on Las Vegas. Perhaps one of the smallest is a three-man startup called Eyeris, that aims to change the way we gather data about consumer preference. Featured by the SPROCKIT program, a new venue co-sponsored by NAB that aims to highlight nascent tech companies that may have a big impact on the entertainment industry, Eyeris tracks viewer response to motion picture content using clever software and the cameras already embedded in the the devices most of us carry. Continue reading Tech Startup Offers Compelling New Way to Watch Audiences

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