Super Bowl Halftime Show Will Be Shoppable for the First Time

During Katy Perry’s halftime performance at this weekend’s Super Bowl, Delivery Agent’s ShopTV platform will enable viewers to purchase special merchandise via connected devices. Products (including a limited-edition Perry item) can be ordered through connected Samsung and LG TVs, shop-enabled tweets from brand partners, and mobile devices with the Shazam content-recognition app. Merchandise will also be available during and after the Super Bowl via the ShopTV app on Roku devices.

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ShopTV App: Beckham Bodywear to Sell During Super Bowl Spot

TV commerce firm Delivery Agent will team with H&M to boost sales via the retailer’s upcoming Super Bowl commercial. H&M’s 30-second spot will feature the spring collection of David Beckham Bodywear. Delivery Agent’s tech will allow viewers to purchase products in the commercial through a special app. However, only a fraction of viewers will actually be able to use it, since the purchasing app only works with 2012 and 2013 Samsung Smart TVs connected to the Internet.  Continue reading ShopTV App: Beckham Bodywear to Sell During Super Bowl Spot