NASA’s Lunar Laser Communication Demonstration (LLCD) uses a pulsed laser beam to transmit data from Earth to the moon. The record-setting laser recently made history by sending data 239,000 miles at a download speed of 622 megabits per second (Mbps). Radio frequency has been the main method of communication, but does not have the data capacity and speed of laser. If the laser program is successful, NASA plans to use it on future missions. Continue reading NASA Sets Data Transmission Record Between Earth and Moon

Facebook is looking to expand its Graph Search algorithms to account for the use of slang and expressions, and translate them into searchable key words. The company adjusted its search algorithms in January, and the changes mostly worked. The new algorithms signal the beginning of new ways to search user information using natural and nuanced language, and provide more personalized ads. Other tech companies are looking into similar technologies. Continue reading Facebook Turns to Deep Learning to Grow Search Possibilities

Craig Mundie, senior advisor to Microsoft’s CEO, is proposing that a form of digital rights management can be used to secure personal data. He believes it is vital, since people do not currently have a method to ensure that the data they share will not be misused. However, DRM has been ineffective at preventing some illegal copying of media files. And many companies may oppose the idea as they require access to personal data for their businesses. Continue reading Microsoft’s Mundie Sees DRM as Protection for Personal Data

A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android

A new website is building a dataset to help determine whether consumers are increasingly turning to piracy when movies are not made available legally via streaming, digital rental or digital purchase. The site — PiracyData.org — lists the top 10 most pirated movies on BitTorrent as reported by TorrentFreak each week, and researches the Can I Stream It? service to determine whether each title is available legally. The authors suggest that shorter windows would help counter piracy. Continue reading Do Movie Fans Turn to Piracy Due to a Lack of Legal Options?

Google announced that beginning in November, it may display users’ names, photos from their profiles, ratings and reviews in social advertisements, an approach called “shared endorsements.” Social ads can potentially reproduce the word-of-mouth endorsement from friends as an online experience. Google may face a challenge to get users comfortable with the idea of giving endorsements, while some question their value and others raise privacy issues. Continue reading Google to Debut New Social Advertising with User Information

Smartphones can collect massive amounts of personal information, such as where users go, what they buy, and when they go to sleep. But current Web browser tracking software has become less effective for ads and cannot follow users across their devices. Based on the shift toward mobile, tech and advertising companies are looking into new ways to track consumers on their tablets and phones, while targeting them with specialized ads across all devices. Continue reading Startups Create Advanced Tracking of Users Across Devices

Verizon recently released a study that found that NSA surveillance concerns have not decreased the adoption of public cloud services by large corporations. Companies have been increasing their amount of data stored in the cloud. Public clouds remain attractive as they allow companies to decrease or increase the scale of resources, and to share the cost of ownership among users. But some big companies are looking to vendors outside the U.S. to avoid the NSA. Continue reading Verizon: Big Corporations Still Moving to the Public Cloud

Facebook will start sharing its wealth of user data with the major TV networks in an effort to compete with Twitter’s move into measuring social TV. Data that the company offers will be limited and stripped of users’ personal identifiers. Facebook hopes to provide data on users’ viewing habits and what they share regarding television shows. The company plans to increase its user base and boost ad revenue, and prove it is a useful service to TV broadcasters. Continue reading Facebook Shares Social User Data with Major TV Networks

The new chair of the U.S. Federal Trade Commission, Edith Ramirez, says that the agency will pursue a more active role in policing companies that gather large amounts of data, and that the FTC will not hesitate to sue for privacy and security violations. Ramirez wants more transparency from companies that collect consumer data, as well as to keep this data anonymous. Ramirez did not provide specifics regarding how the FTC will enforce data protection guidelines. Continue reading New FTC Chair Warns Companies About Consumer Data Privacy

Netflix devotes significant resources in order to develop its rating and recommendation systems, which is a key component of the service. The company employs 800 engineers to operate the service. Netflix estimates that 75 percent of viewing activity is now recommendation driven. The company uses several types of customer data in order to create the personalized recommendations, and uses behavior of similar users to suggest preferences. Continue reading Netflix Viewing Activity Is Largely Recommendation Driven

In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter

Hosting and sharing service Dropbox currently has 175 million global users, and is becoming increasingly popular on smartphones. The service is about to undergo significant change in the beta version launch of Datastore, which can sync all app data and information from one device to another. When fully released, if its reliability of service and ease of use are proven, as well as third party integration, Datastore may surpass its competitors in data cloud storage. Continue reading Dropbox Datastore Could Rival iCloud in True Cloud Storage

About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America

Boston-based startup Aquto launched this week with an interesting business model, one that allows wireless customers to pay for data by watching ads, taking surveys, downloading apps, or devoting time to a brand. For example, if a consumer views a 30-second ad via the Aquto app, that individual could earn 5 or 10 megabytes, about enough to download some images or check an inbox. Aquto is limited to Vodafone customers in Portugal, but plans to roll out in the U.S. next month with a “very large carrier.” Continue reading New Wireless Model: Earn Data Over Time with Aquto App