Facebook and Academics Use AI to Generate Game Worlds

Facebook, the University of Lorraine and the University College London published a paper that detailed how they researched a way to use artificial intelligence to create complex game worlds. Building video game environments has always been time-consuming, but this group’s approach — using content from the fantasy text-based multiplayer adventure “LIGHT” — demonstrated how machine learning algorithms can learn to “assemble different elements, arranging locations and populating them with characters and objects.” Continue reading Facebook and Academics Use AI to Generate Game Worlds

NBCU Adds First-Time Sales of TV Ads via Programmatic Tools

There’s a sea change at NBCUniversal, which will, for the first time, begin selling some linear TV ad space to advertisers using programmatic tools and advanced data targeting. But the move isn’t as broad as it sounds and requires some parsing. Starting this fall, advertisers will be able to use their own data sets and ad-buying technology to buy on NBC, USA and Syfy. But this isn’t the “real-time bidding” found in digital advertising and marketers won’t be able to cherry-pick individual shows. Continue reading NBCU Adds First-Time Sales of TV Ads via Programmatic Tools