Cisco released new data that shows some companies may not know the extent of their employees’ usage of external cloud computing services, instead of the employer’s in-house cloud services. The practice of using systems inside organizations without approval is called “Shadow IT.” According to Cisco, there is 70 percent more Shadow IT activity than there was six months ago. Cisco gathered the data by surveying CIOs and running software that could track cloud activity. Unauthorized cloud usage could pose serious security threats. Continue reading Cisco Reveals Unauthorized Cloud Usage Trend in Companies

The use of ad-blocking software is increasing to the point that some advertisers say it could be perilous to the Internet’s economic model. And it’s about to get worse for them. Whereas, now, ad-blocking software is limited to desktop computers, Apple iOS 9 will extend ad-blocking to mobile phones as well. But there could be a solution, say some experts. Advertisers are going to have to create simpler, less intrusive ads to survive. The other option — begging for customers to disable ad-blocking — hasn’t seen much success. Continue reading Advertisers Face an Increase in Ad-Blocking, Search for Fixes

Amazon introduced the Dash Button this week, a Wi-Fi-enabled button that can be attached to surfaces in your home and pushed to order household products rather conveniently. Each button is branded with a unique product logo and linked to the Amazon mobile shopping app so customers can customize their automated orders. Amazon says that the Dash Button is a precursor to its Dash Replenishment Service (DRS), which will enable physical goods to automatically restock when supplies are low.   Continue reading Amazon Dash Button Helps Shoppers Conveniently Place Orders

Google is re-evaluating its privacy standards with a new open source tool that is designed to maintain confidentiality among participants being evaluated in heavy data sets. The ongoing project, known as RAPPOR, stems from a 1960’s technique that disrupts the correlation between a given data point and the individual behind that data point. The project is set to preserve the privacy and identity of the individual that is often vulnerable in the hands of companies today. Continue reading Google Experiments with New Approach to Individual Privacy

In an era of system hacks becoming more common, JP Morgan is the latest to report a massive breach of customer information. While the company believed a few weeks ago that only one million accounts were affected, it now reports that 76 million households and 8 million small businesses were part of the data breach. While recent breaches have largely involved retailers, some analysts are more concerned about the JP Morgan case, especially since banks tend to have more sensitive data about their customers. Continue reading Why Analysts Are Concerned About the JP Morgan Data Breach

Netflix devotes significant resources in order to develop its rating and recommendation systems, which is a key component of the service. The company employs 800 engineers to operate the service. Netflix estimates that 75 percent of viewing activity is now recommendation driven. The company uses several types of customer data in order to create the personalized recommendations, and uses behavior of similar users to suggest preferences. Continue reading Netflix Viewing Activity Is Largely Recommendation Driven

Google uses targeted ads and so does Facebook. But it turns out that Amazon’s treasure trove of 152 million customers’ data is at the top of the digital heap. “Since last year, the world’s largest online retailer has been packaging information on what it knows about consumers so that some marketers can use it to make split-second decisions about where to buy ads online and how much to pay for them,” reports Technology Review. Continue reading Will Amazon Generate New Ad Revenue with Customer Info?