HPA Tech Retreat: ETC Outlines Adaptive Production Projects

ETC’s director of adaptive production Seth Levenson described the USC think tank’s array of projects under this umbrella, which include archiving, blockchain, and visual effects standards. The working group on archiving, co-chaired by Paramount Pictures senior vice president asset management Andrea Kalas, is developing best practices for cloud preservation. Levenson pointed to the white paper on “Guidelines for Digital Audio-Visual Assets in the Cloud,” which in part focused on fixity, or getting out the same assets that were uploaded. Continue reading HPA Tech Retreat: ETC Outlines Adaptive Production Projects

ETC’s Latest Quarterly Newsletter Is Now Available Online

The Entertainment Technology Center’s newsletter covering new and ongoing projects over the course of the past fall quarter is now online. Among the key announcements: finalists are revealed for ETC’s Fall Immersive Media Challenge; coverage of ETC’s video series from its 5th annual virtual conference, vETC; an update on the Adaptive Production project, whose Archiving and Blockchain subcommittees published white papers on fixity and Consortium Shared Identity, respectively; highlights of ETCentric journalist Debra Kaufman’s reception of an ICG award; director of immersive media Phil Lelyveld’s interview at the Canadian Film Centre; a feature of new member company RWS Moravia; following up with a USC and ETC alumnus, Universal Pictures’ Lindsey Townley; and the announcement of a new USC School of Cinematic Arts course, “Hacking for Hollywood,” involving ETC CEO Ken Williams. Continue reading ETC’s Latest Quarterly Newsletter Is Now Available Online

ETC Publishes White Paper on Consortium Shared Identity

Led jointly by ETC’s Seth Levenson and Cisco’s Randy Zhang, the Adaptive Production’s Blockchain working group at the Entertainment Technology Center is tackling issues regarding identity and onboarding/offboarding workflow within the entertainment industry. The working group examined the numerous inefficiencies and inconsistencies of production staffing. From temporary contracts to the inconsistent methods of bringing members on and off productions, a great deal of efficiency, legitimacy, and security is lost. The group’s technical white paper, Consortium Shared Identity (CSI) over an Enterprise Blockchain, presents solutions and lays the groundwork for a potential proof of concept down the line. Continue reading ETC Publishes White Paper on Consortium Shared Identity

Hollywood Going Green with New Energy Saving Plasma Lights

Los Angeles-based startup Hive Lighting has developed energy-saving plasma lights intended to make film and television production more energy efficient and environmentally friendly. Although Hollywood has launched initiatives in recent years to make the industry more green, it has been a challenge transitioning to productions that use less energy and minimize pollution. Hive’s plasma solution can potentially lower on set energy usage by 50 percent and power costs by 40 percent. Continue reading Hollywood Going Green with New Energy Saving Plasma Lights

YouTube is Going Hollywood: Finalizing Deals with Media Companies

  • YouTube is reportedly putting up $100 million in advances to well-known personalities and major media companies to produce original content channels on on its video site.
  • The plans include attracting major advertisers and getting higher ad rates for professional video programming. Insiders suggest that YouTube hopes to launch the channels sometime next year.
  • The Wall Street Journal reports that agreements are underway with the likes of pro skateboarder Tony Hawk, Warner Bros., News Corp.’s ShineReveille unit, BermanBraun, Fremantle Media (“The X Factor”), “CSI” creator Anthony Zuiker, and others.
  • According to WSJ: “With its channels initiative, Google — which has been under pressure to turn YouTube into a profit center since buying the site for $1.6 billion in 2006 — is aiming to position the site for the rise of televisions and cable set-top boxes that let people watch online video in their living rooms, said the people familiar with the matter. More people are also watching videos on their smartphones and tablets, pressuring traditional cable and satellite operators to make content available on smaller screens.”
  • ComScore numbers indicate YouTube had more than 600 million unique visits in September.