FTC Demands Info from Tech Firms in Fight Against Ad Fraud

The Federal Trade Commission is cracking down on fraudulent tech advertising, which escalated substantially during the COVID-19 pandemic, issuing orders to eight social media and video streaming platforms seeking information on commercial practices that are deceptive or expose consumers to false health-care products, financial scams and counterfeit or fake goods. The action compels services including Meta Platforms’ Instagram, Alphabet’s YouTube, ByteDance’s TikTok and Amazon’s Twitch to provide answers in 45 days so the FTC can analyze their practices. In addition to fact-finding, the order is intended to pressure the companies to self-regulate. Continue reading FTC Demands Info from Tech Firms in Fight Against Ad Fraud

Zuckerberg Memo Outlines Management Based on Efficiency

Meta Platforms CEO Mark Zuckerberg is getting a lot of love from Wall Street, which saw the company’s stock add $100 billion in value in Q1, largely on the basis of announcing layoffs. Now the 38-year-old is getting attention for a 2,200-word staff memo that has garnered high marks for candor even as he eliminates another 1o,000 jobs. “Last year was a humbling wake-up call,” Zuckerberg wrote. “The world economy changed, competitive pressures grew, and our growth slowed considerably.” Streamlining while working more strategically is the foundation of what Zuckerberg has coined a “year of efficiency.” Continue reading Zuckerberg Memo Outlines Management Based on Efficiency

T-Mobile Will Pay Up to $1.35B for Mint Mobile Owner Ka’ena

T-Mobile has agreed to purchase Ka’ena Corp., whose subsidiaries include the Mint Mobile prepaid wireless brand in which actor Ryan Reynolds holds a 25 percent stake, in a deal worth up to $1.35 billion. Terms of the agreement include celebrity spokesman Reynolds continuing in his creative role at Mint, while co-founders David Glickman and Rizwan Kassim remain onboard to manage the brands, which include the Ultra Mobile international wireless offering and wholesaler Plum. Under Glickman and Kassim those adjuncts “will generally operate as a separate business unit,” according to T-Mobile. Continue reading T-Mobile Will Pay Up to $1.35B for Mint Mobile Owner Ka’ena

The Growth of Location-Based Immersive Team Video Games

UK-based Immersive Gamebox has been bringing interactive play to venues, first in London and now in the U.S., where the company is currently in about 20 markets including New York, San Jose, Dallas, Denver and Salt Lake City. The goal is to expand to 100 stateside locations by 2025. Teams engage in social play in interactive smart rooms, taking part in adventures based on IP that so far includes about a dozen titles, including “Squid Game” and “Angry Birds.” Players are outfitted with 3D motion-tracking visors and touchscreens, eliminating the need for headsets. Continue reading The Growth of Location-Based Immersive Team Video Games

CTOs Prioritize Controlling Cloud in Tough Economic Climate

As technology leaders manage pressure to control costs, cloud computing expenditures are getting increased scrutiny. Dedicated teams to manage cloud spending and dedicated tools designed to increase efficiencies are two of the measures being employed. The result is that while cloud spending continues to increase, it is at a slower pace than had been expected. The latest Gartner projection posits worldwide growth of 18.5 percent, to $576.5 billion this year, slightly less than the 18.8 percent uptick previously forecast. This follows a Synergy Research finding of 27 percent Q4 U.S. growth, lagging the 31 percent expected. Continue reading CTOs Prioritize Controlling Cloud in Tough Economic Climate

Podcast Industry Reins in Costs After Years of Rapid Growth

The overheated podcast sector has hit an iceberg, according to recent reports citing staff layoffs and the end of the big-money talent deals that until recently had become  commonplace. Spotify, Amazon, NPR and SiriusXM have been trimming budgets while allowing costly agreements to expire without renewals. The sector grew explosively in the past decade, with the number of U.S. listeners age 12 and over who have tried podcasting more than doubling to 62 percent, or 177 million users, according to Edison Research. But now that the euphoria has worn off, a mature market is learning sustainability. Continue reading Podcast Industry Reins in Costs After Years of Rapid Growth

Instagram Will End Live-Stream Shopping and Focus on Ads

Instagram will cease allowing product tags for live-stream shopping in the U.S. as of March 16, a functionality that has been available to creators and businesses since 2020. Although live-stream shopping is popular and profitable in Asian markets, it has been slow to take hold in the U.S. and Europe. Instagram says users will still be able to set up shops and leverage shopping opportunities across their feeds, stories and Reels, just not in live broadcasts. The company will “continue to invest in shopping experiences,” focusing on those “that provide the most value to our users.” Continue reading Instagram Will End Live-Stream Shopping and Focus on Ads

Disinformation Rising on Social Platforms as Policing Wanes

Social media companies appear to be reducing efforts to combat misinformation at a time when the capabilities to foist false narratives is reaching new levels of sophistication. As a result of staff cuts at Alphabet, Google’s YouTube subsidiary is reportedly left with one person overseeing worldwide misinformation policy. Twitter eliminated its safety and trust division, while Meta also made changes to its disinformation filtering. Meanwhile, The Guardian has unearthed Israeli misinformation contractors operating under the name “Team Jorge” that says it manipulated more than 30 presidential elections worldwide. Continue reading Disinformation Rising on Social Platforms as Policing Wanes

Apple Hardware Sales Decline, Services Remain Bright Spot

Apple’s three-year streak of record-setting sales and profit came to an end with the company’s fiscal first quarter for 2023. The three-month period ending December 31, 2022 produced revenue of $117.2 billion, down 5 percent year-over-year. Apple said the results capped an earnings season “in which the world’s biggest technology companies mostly struggled to shake off a postpandemic hangover.” It was the Cupertino-based company’s first quarterly revenue decline in almost four years, attributable largely to supply chain disruptions in China causing a holiday sales season shortage of the high-end iPhone 14 Pro and 14 Pro Max. Continue reading Apple Hardware Sales Decline, Services Remain Bright Spot

Instagram Creators Launch Artifact, Called a ‘TikTok for Text’

Instagram co-founders Kevin Systrom and Mike Krieger are back with a personalized news feed called Artifact that that uses artificial intelligence to pattern users’ interests and the friends that most likely want to discuss them with you. The new app — whose name combines articles, facts and artificial intelligence — opened a public waiting list this week and is available on iOS and Android. The Verge calls it “TikTok for text,” adding that “you might also call it Google Reader reborn as a mobile app or maybe even a surprise attack on Twitter.” Continue reading Instagram Creators Launch Artifact, Called a ‘TikTok for Text’

Manufacturers Are Impacted by Sagging Memory Chip Prices

Memory chip prices have plummeted this past year, with continued declines expected through Q2. The painful supply chain shortages of 2020 have been replaced, in many instances, by inventory gluts, with some chipmakers talking about scaling back expansion plans. The average price for memory chips used in consumer electronics — from TV sets to smartphones and personal computers — are expected to dip by double-digits in Q1, analysts say. In 2022, prices declined by 20 percent starting in Q2. TrendForce predicts inflation and high interest rates will continue to suppress corporate and consumer spending on electronic devices, including data servers. Continue reading Manufacturers Are Impacted by Sagging Memory Chip Prices

Senators Grill Live Nation on Antitrust After the Swift Debacle

Anticompetitive practices, outrageous ticket fees and poor customer service were among the allegations leveled at Live Nation Entertainment Tuesday at a contentious Senate Judiciary Committee Hearing over botched Taylor Swift concert ticket presales by the company’s Ticketmaster subsidiary. Senator Amy Klobuchar (D-Minnesota) called the Live Nation relationship to Ticketmaster “the definition of monopoly,” adding that venues fearful of losing the company’s concerts don’t have the ability to push back because Live Nation is “so powerful that it doesn’t even need to exert pressure, it doesn’t need to threaten because people just fall in line.” Continue reading Senators Grill Live Nation on Antitrust After the Swift Debacle

TikTok Is Accused of Manually ‘Heating’ Personalization Feed

The algorithm powering TikTok’s vaunted For You page is reportedly getting help from human collaborators. Although the personalized feed was said to be based on user interests and selections, “employees regularly engage in ‘heating,’ a manual push that ensures specific videos ‘achieve a certain number of video views,’ according to six sources and documents reviewed by Forbes.” What’s more, while the algorithm does have a say in what goes viral, staff at TikTok and ByteDance are also hand-picking specific videos to give preferential treatment, saturating their distribution throughout the user base. Continue reading TikTok Is Accused of Manually ‘Heating’ Personalization Feed

Reed Hastings Transitioning to Executive Chairman of Netflix

Reed Hastings is transitioning from co-chief executive to executive chairman of Netflix, with Greg Peters, who was instrumental in launching the platform’s new ad-supported tier, stepping up from COO and chief product officer to serve as co-CEO with Ted Sarandos. Hastings co-founded Netflix in 1997 and has run it ever since, transforming the company from a DVD-by-mail rental outfit to the world’s dominant streaming service. The C-suite shift comes as Netflix announced it beat its forecast for subscriber gains, ending Q4 with 230.8 million paid subscribers globally, news that spiked Netflix shares nearly 7 percent. Continue reading Reed Hastings Transitioning to Executive Chairman of Netflix

CES: Show Floor Reveals the Ups and Downs of Tech Trends

Connection, collaboration, and cooperation are three words that underscore almost everything we saw during four days at CES 2023. We anticipated this would not be a show of breakthrough innovations. Instead, we expected innovative ways to use recent advances. In broad categories, AR, haptics, and AI were much in evidence. Interesting light field displays and curved screens caught our eye. There were fewer cars but way more commercial vehicles and components driving “software-defined mobility.” TVs were secondary to connected ecosystems in Samsung and LG’s displays, while creators took center stage for Sony, Canon, and Nikon. Clear across the show, innovation may come from startups but to scale it takes giants. Continue reading CES: Show Floor Reveals the Ups and Downs of Tech Trends