Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

Dish Goes National with Sling TV Service, Adds AMC Networks

Dish Network’s new Sling TV service is transitioning from its invitation-only beta phase to public availability, starting at $20 per month (various add-ons are available for $5 each per month). Unveiled during CES, the pay TV service features access to channels ranging from ABC Family, CNN and the Disney Channel — to ESPN, TBS and TNT. It also includes access to a VOD library, the WatchESPN app, and content from Maker Studios. Yesterday, the company announced that AMC Networks would become another programming partner. Continue reading Dish Goes National with Sling TV Service, Adds AMC Networks

JustWatch Is a Search Engine That Scans Streaming Services

JustWatch is a new service that allows cord cutters to search many streaming services simultaneously to find their desired video content. This streaming aggregator is unique because it is aimed at an international audience, instead of just a U.S. audience. JustWatch also provides updates on new content added to streaming services. The service debuted in the U.S., and will soon be available in Germany and Brazil. Eventually, the company wants to help movie studios target cord cutters using an integrated adtech system. Continue reading JustWatch Is a Search Engine That Scans Streaming Services

Parks Research Predicts Early Adopters of HBO Online Service

HBO is expected to offer its Web-only subscription service this spring. According to Parks Associates, the move could have an impact on the pay TV business since 17 percent of homes with high-speed Internet indicate plans to subscribe to the OTT service. And while 88 million U.S. households currently have broadband, that percentage potentially represents nearly 15 million subscribers. Following a strong media reaction, Parks followed up by clarifying that the data is a measure of sentiment and placing numbers on potential cord cutters may be premature. Continue reading Parks Research Predicts Early Adopters of HBO Online Service

Sling TV Benefits Both Advertisers and Multi-Channel Networks

During CES, Dish announced its $20 per month, OTT subscription service that provides access to Adult Swim, Cartoon Network, CNN, Disney Channel, ESPN, Food Network, HGTV, TBS, TNT, and YouTube videos from Maker Studios. Sling TV could finally help position the enormously popular YouTube content at the same advertising value as television. Advertisers would be able to reach the younger demographic that increasingly watches less television, while multi-channel networks like Maker Studios may grow in value. Continue reading Sling TV Benefits Both Advertisers and Multi-Channel Networks

Research Points to Millennials Spending $62 Billion on Media

Deloitte forecasts that the 83 million 18- to 34-year-old consumers in North America will spend about $62 billion on media consumption in 2015, an average of $750 per person. Roughly 80 percent of millennials are projected to spend an average of $80 per month on pay TV, with another $40 per year for streaming video services such as Netflix or Amazon Prime. The same demographic is likely to spend about $100 on concerts and $25 a year on music downloads and streaming services, according to Deloitte. Continue reading Research Points to Millennials Spending $62 Billion on Media

Discovery Channel Founder to Launch Subscription VOD Service

Following his success at Discovery Channel, founder John Hendricks is ready to move forward with another media venture, only this time one built for online streaming rather than pay TV. Hendricks is scheduled to launch CuriosityStream in March, a nonfiction subscription service that offers nature, history, science and technology content on demand. As with most subscription services, CuriosityStream hopes to tap into the non pay TV market first before pushing to add from pay TV households. Continue reading Discovery Channel Founder to Launch Subscription VOD Service

Dish Network Unveils Over-the-Top Sling TV Service at CES

During a press event at CES, Dish Network announced its new subscription streaming service, Sling TV, which is slated to debut in the first quarter of 2015. According to Dish President and CEO Joe Clayton, the $20/per month OTT service will offer 25-30 channels from Disney, ESPN, Scripps Networks Interactive and Turner Broadcasting, in addition to exclusive content from YouTube and Maker Studios. The bundle is targeting millennials who might not otherwise subscribe to a cable or satellite pay TV service. Continue reading Dish Network Unveils Over-the-Top Sling TV Service at CES

NBC Offers Live Streaming Online, Planning Mobile for 2015

NBC launched a free 24-hour live broadcast feed over the Internet, which viewers can access if they have a pay TV subscription with certain providers and they live in one of 10 markets across the U.S. Currently, the live feeds can only be viewed on desktop PCs, but NBC plans to add mobile support in early 2015. Other networks, such as ABC and CBS, have launched similar live TV streaming services. NBCUniversal also launched a new campaign to drive viewers to its apps. Continue reading NBC Offers Live Streaming Online, Planning Mobile for 2015

Verizon Offers Netflix, HBO and Showtime to Lure Cord Cutters

Last month, we reported that Verizon and Netflix were quietly testing a bundled subscription plan with FiOS Triple Play customers in New York City. The move seemed somewhat surprising, when considering the recent public feud between the two companies regarding connection speeds. Now, in an effort to recapture cord cutters, Verizon is offering a $60 per month plan that includes Netflix, broadband speeds of up to 50Mbps, local TV channels, HBO and Showtime (and when they arrive next year, HBO Go and Showtime Anytime). Continue reading Verizon Offers Netflix, HBO and Showtime to Lure Cord Cutters

Sony Plans Launch of PlayStation Vue Cloud-Based TV Service

Sony unveiled PlayStation Vue yesterday, its cloud-based TV service that will soft launch this month with about 75 channels. The service will offer live TV and on-demand content without the need for a cable or satellite subscription, but viewers will initially need a PS3 or PS4 console. Users can also save favorite shows to the cloud. During the initial test rollout, consumers will have access to channels from CBS, Discovery Communications, Fox, NBCUniversal, Scripps Networks and Viacom. Continue reading Sony Plans Launch of PlayStation Vue Cloud-Based TV Service

Report: TV Viewers Continue to Drop Cable and Satellite Subs

Third quarter reports indicate a greater reduction in the number of pay TV customers as compared to the previous year. The decline in pay TV customers suggest that a growing number of consumers are taking to “cord cutting” when it comes to media consumption. With a number of viable streaming services such as Netflix, Hulu and Amazon currently available, customers are choosing to abandon traditional pay TV to avoid paying the steep cost of cable and satellite packages. Continue reading Report: TV Viewers Continue to Drop Cable and Satellite Subs

Review: Google Nexus Player Should Appeal to Cord Cutters

According to reviewer Tim Moynihan writing for Wired, Google’s $99 Nexus Player, a new streaming box running Android TV, offers “the closest a platform has come to a usable form of the Web on your TV — the parts of the Web curated by Google, at least.” The Nexus Player provides a seamless way to navigate the Internet on your television with features such as voice command, YouTube streaming and the ability to cast practically anything from the Internet to your TV screen.  Continue reading Review: Google Nexus Player Should Appeal to Cord Cutters

Tribeca and Lionsgate to Launch Video on Demand Service

In the wake of HBO and CBS announcing online subscription offerings, Tribeca Enterprises and Lionsgate announced yesterday that they plan to offer a new online VOD service by June 2015. The Tribeca Short List service will focus on prestige titles curated from their libraries, in addition to a selection of foreign films. The move is the latest by media companies looking to leverage the Netflix-dominated SVOD market. Univision is joining networks HBO and CBS with its plans for a standalone streaming video service. Continue reading Tribeca and Lionsgate to Launch Video on Demand Service

CBS All Access Targets Cord-Cutters and Cord-Nevers Demo

Just one day after HBO announced its plans to launch a standalone Internet streaming service in 2015, CBS followed with news of its own subscription streaming service that will provide consumers with access to live programming in addition to thousands of current and past programs on demand. The announcements could be good news for cord-cutters who are increasingly turning to the Internet for content. The news may also have an eventual impact on how TV is offered by cable, satellite and telecoms. Continue reading CBS All Access Targets Cord-Cutters and Cord-Nevers Demo

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