MTV to Simulcast Series Premiere on Facebook and YouTube

Viacom’s MTV is testing a new promotional approach by livestreaming its new true-crime docu-series, “Unlocking The Truth” on Facebook Live and YouTube at the same time the show debuts on cable TV this evening at 11:00 pm. Additionally, replays of the premiere will be made available on both platforms after the premiere airs. “But sorry, cord-cutters: Only the premiere of the eight-episode series will be available free without a pay-TV subscription,” notes Variety. The digital simulcast is “a different spin on the free sampling strategy TV networks have long used to gin up interest in a program.” Continue reading MTV to Simulcast Series Premiere on Facebook and YouTube

Cable TV Revenue to Decline, Broadband Subs on Upswing

SNL Kagan forecasts that video revenue for U.S. cable operators will decrease 4.7 percent by 2026, despite higher monthly cable TV bills. Residential video revenue for “cable operators is projected to fall from $57.7 billion in 2016 to $55.0 billion annually in 2026, declining at a compound annual growth rate of 0.5 percent over the next 10 years,” reports Variety. While basic video subs are projected to fall from today’s 53 million to 45.4 million in 2026, there will be a 13 percent jump in broadband subs, representing $11 billion. Cable broadband subs are expected to reach 71 million by 2026, driving up revenue to $47.3 billion. Continue reading Cable TV Revenue to Decline, Broadband Subs on Upswing

Hulu Winds Down its Free Service, Partners on Yahoo TV Site

Hulu is shutting down the free, ad-supported version of its service. The company announced it is transitioning to a subscription-only model following investments in more movies and TV shows. Hulu’s two subscription tiers include an ad-free plan for $11.99 per month and a limited-commercial offering for $7.99 per month. Hulu is also expanding its distribution deal with Yahoo by partnering on Yahoo View, a new ad-supported streaming site that will carry the five most recent episodes of series from Hulu co-owners ABC, FOX and NBC, eight days after their original broadcast. Continue reading Hulu Winds Down its Free Service, Partners on Yahoo TV Site

Time Warner Invests in Hulu with Plans to Join Pay TV Service

Time Warner announced it is investing $583 million for a 10 percent stake in Hulu, joining forces with existing owners Disney, 21st Century Fox and Comcast’s NBCUniversal. However, Time Warner does not plan to offer its television programming via the current version of Hulu’s video service, which features repeats of recently aired shows. Instead, the media giant will license its content for the new pay TV service that Hulu plans to launch in 2017. That means channels such as Cartoon Network, CNN, TBS, TNT and Turner Classic Movies would be available to viewers through the planned live TV service. Continue reading Time Warner Invests in Hulu with Plans to Join Pay TV Service

ABC Targets Cord Cutters with Expanded Streaming Offerings

ABC relaunched its streaming service yesterday to attract cord cutters with an increased number of TV shows and a collection of new digital originals. The network is introducing seven digital short-form series that focus on comedy and lifestyle, with more than 40 digital programs in development. The content is available via the free, ad-supported app and online at ABC.go.com. The app is debuting a redesigned user interface for iOS devices and Apple TV boxes. In addition, pay TV subscribers will have access to exclusive content and, in select markets, the ability to view live television. Continue reading ABC Targets Cord Cutters with Expanded Streaming Offerings

Unplugged: YouTube’s Online TV Service Expected Next Year

YouTube has been developing an online TV service for today’s cord cutters, expected to launch early in 2017, and has reportedly been working on deals with ABC, CBS, ESPN and other major broadcasters. However, the video platform may pass on smaller cable networks, in hopes of creating YouTube channels with related video content. In May, Bloomberg reported that the $35-per-month service would be called Unplugged and could include smaller bundles of add-on channels. “Online TV services are still young, and there’s plenty of market for YouTube to go after,” suggests The Verge, noting that current obstacles include the availability of networks on services such as Sling, and the emergence of standalone services from CBS and soon, ESPN. Continue reading Unplugged: YouTube’s Online TV Service Expected Next Year

ESPN Planning to Offer Select Content via Streaming Package

ESPN is reportedly planning to offer a streaming package of live niche programming and select college sports directly to consumers via the Internet. The OTT offering is not expected to feature big league content, and ESPN does not have any immediate plans to make its core product available for standalone streaming. “Despite the growing selection of so-called ‘skinny bundles,’ earlier this year ESPN president John Skipper said that this isn’t the time to move away from the lucrative business of selling to TV providers like Comcast and Time Warner Cable,” reports The Verge. Last year, ESPN experimented with offering direct access to its Cricket World Cup coverage without the need for a pay TV subscription. Continue reading ESPN Planning to Offer Select Content via Streaming Package

Warner Bros. Digital Networks is the Studio’s Latest OTT Effort

Warner Bros. just opened a new unit, Warner Bros. Digital Networks, to create content for online video entertainment and the cord-cutters who watch it. The studio is the largest U.S. producer and distributor of TV shows, and parent company Time Warner has been making efforts to appeal to consumers who choose not to subscribe to cable services. According to the studio’s statement, the new unit will create new online video channels, expand its current online services, seek strategic alliances and work with Turner and HBO. Continue reading Warner Bros. Digital Networks is the Studio’s Latest OTT Effort

IAB: Younger Viewers Prefer Internet Video Over Primetime TV

According to GfK research commissioned by the Interactive Advertising Bureau, digital video has surpassed primetime television in popularity among Internet viewers for the first time. IAB’s 2016 Original Digital Video Study found that adult respondents who view online video at least monthly indicated they were “most likely” to watch Internet video if given the option, followed by primetime broadcast or cable, and then local and national TV news, live televised sports and daytime TV (in that order). Meanwhile, Nielsen says 95 percent of time spent viewing video in Q4 2015 involved live or time-shifted TV. Continue reading IAB: Younger Viewers Prefer Internet Video Over Primetime TV

Comcast to Introduce 1,000-GB Data Limits in Select Markets

In the wake of customer backlash over limits and surcharges, by June 1, Comcast will unveil a 1,000-gigabyte cap for broadband customers in markets previously limited to 300-gigabytes monthly. In 2012, the company stopped enforcing a universal 250-gigabyte limit, and since then has been testing different Internet plans in mainly Southern states, reaching 14 percent of its homes or 2.8 million customers. Comcast has stated that 10 percent, or more than 2 million people, use 300 gigabytes or more a month. Continue reading Comcast to Introduce 1,000-GB Data Limits in Select Markets

HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

HBO’s standalone streaming service HBO Now, which launched in April 2015 exclusively for Apple TV, currently has about 800,000 paid subscribers, the cable network announced this week. Since it is now available across a variety of devices and does not require a traditional TV subscription, the $15-per-month service is primarily targeting cord cutters and cord nevers, who are willing to pay for Internet connectivity but not necessarily a cable or satellite service. HBO’s goal is to reach half of the 10 million U.S. homes that have Web access but no TV subs. Continue reading HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

Aereo Founder Introduces Starry, Low-Cost Wireless Internet

Chet Kanojia, who founded the now-shuttered Aereo, is attempting to circumvent Internet service providers with a new startup dubbed Starry. In development for a year, Starry will offer low-cost wireless Internet at speeds the company claims will be faster than wired broadband — and without any of the hassles of getting a technician out to the home to install and maintain the network. Needless to say, ISPs that provide broadband networks are not happy. Starry Internet will be offered first in Boston, beginning February 5. Continue reading Aereo Founder Introduces Starry, Low-Cost Wireless Internet

Cord Cutting Gaining Steam as Digital Video Services Grow

Television companies have been telling their investors that the slow decline of pay-TV subscribers will continue at a gentle pace. But new studies show that cord cutting has accelerated, most likely driven by an increased number of digital video services. By 2019, almost 23 percent of U.S. households are expected to have cut the cord. Among the newest services is a Yahoo app that helps viewers find TV shows from a variety of digital services and launch the titles in the smartphone’s video apps. Continue reading Cord Cutting Gaining Steam as Digital Video Services Grow

Showtime, Starz Now On Tap For Amazon Prime Members

Amazon just began offering some enticing add-ons for its Prime members: on-demand programming from Showtime, Starz and other channels, for as much as $8.99 a month. The goal is to lure more consumers to become Prime members, a $99 a year program that offers unlimited two-day shipping among other benefits, since Prime members spend more money on the site than non-Prime members. The add-on channels can be accessed via Amazon’s apps on mobile devices, streaming boxes and connected TVs. Continue reading Showtime, Starz Now On Tap For Amazon Prime Members

MGM, Lionsgate Invest in Free TV Streaming Service Tubi TV

Tubi TV, a startup that aims to aggregate content for free TV streaming, added to its Hollywood studio support with new investments from MGM and Lionsgate. They join the $6 million Series B round of financing led by new investor Cota Capital and existing investor Foundation Capital. As part of the deal, MGM and Lionsgate licensed hundreds of titles from their catalogs to Tubi TV. Former Fox Television Entertainment Group chair Sandy Grushow, currently chief executive of Phase 2 Media, also just joined the Tubi TV board. Continue reading MGM, Lionsgate Invest in Free TV Streaming Service Tubi TV

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