Vevo, YouTube’s single largest music supplier of videos, does not just distribute music videos. At the 2014 NewFronts presentations, Vevo introduced seven new original series that explore different aspects of music and the artists that create it. Vevo also announced deals with Twitter to promote videos and Mirriad to integrate brands into their new content. The digital music video powerhouse also plans to host a live concert in the fall of 2014. Continue reading Vevo Announces Original Content, Expanded Pact with Twitter

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

Cable industry executives gathered at the NCTA Cable Show to discuss growing competition from online video content providers, and the need for cable TV to improve delivery systems of cable programming across all devices. By improving the consumer experience and video-on-demand services, cable companies hope to “protect their turf” from the likes of Netflix and Hulu. Also, leaders in the cable industry recognize the need to find a solution for rising cable TV prices. Continue reading Cable Execs Call for Action to Challenge Online Competitors

At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms

Large media companies, such as Disney, AOL, DreamWorks, Warner Bros. and Yahoo, are teaming up with startups that produce YouTube videos popular in the teen and tween age groups. Disney acquired Maker Studios for $500 million in March. AOL and Yahoo have discussed an acquisition deal with Fullscreen. DreamWorks is creating a multichannel network. These deals usually involve advertising agreements in which media companies help YouTube stars sell ads in return for a cut of the profits. Continue reading Media Companies Partner With YouTube Startups, Target Teens

Social network LinkedIn brought in $473.2 million in revenue for the first quarter of 2014. The company’s plan for the coming years is to increase the number of users and the frequency that those users visit the site by focusing on content posted by well-known professionals and everyday users alike. Currently, LinkedIn has 300 million people signed up for an account on their site, but during Q1, it had only 186 million unique visitors monthly via computers. Continue reading LinkedIn Hopes to Grow Audience with User Generated Content

Music service Rdio is planning a free, ad-supported offering to launch later this year. The service is also expected to add more non-music content and morning shows from Cumulus, which became a significant investor in Rdio last year. Some of that may include sports and talk show content from WestWood One, which Cumulus recently acquired. Cumulus CEO Lew Dickey introduced the new ad-supported model during a Q1 earnings call earlier this week. Continue reading Rdio to Launch Free, Ad-Supported Music Service This Year

Adrian Pennington forwarded us news that British television producer Atlantic Productions is developing virtual reality narrative content, including documentary, CG and drama pilots for Facebook’s Oculus Rift and Sony’s Project Morpheus. Atlantic Productions is the company behind noted nature documentaries such as “Galapagos,” “Kingdom of Plants” and the BAFTA-winning “Flying Monsters 3D.” Atlantic hopes to bundle some of its VR content with the Oculus Rift when it becomes commercially available. Continue reading Atlantic Develops VR Content for Oculus Rift, Project Morpheus

Yahoo is making deals yet again to expand its video content in an effort to compete with Google’s YouTube, Hulu, Netflix and Amazon. This time, Yahoo will make a foray into original programming by commissioning two original TV-length comedy series. The shows will be available to stream online from Yahoo Screen in early 2015. In addition, Yahoo struck a deal with Live Nation Entertainment to start streaming one live concert per day starting in July. Continue reading New Yahoo Video Offerings: Comedy Series and Daily Concerts

The Digital Content NewFronts are an annual event in which companies that offer digital video give marketers a preview of their upcoming programming so that marketers will consider buying commercials ahead of time. This year, the growing event featured The New York Times, AOL, Microsoft, BuzzFeed and others. Among the newest offerings, Condé Nast will announce its plans to rapidly expand its online video content at its NewFronts presentation next week. Continue reading Digital Media Companies Present for Marketers at NewFronts

While most social media sites such as Twitter and Facebook give users the ability to choose how they share their posts, with options such as followers, friends, or public, most users do not realize that terms of service allows the sites to reproduce the content for marketing purposes. The terms of service that users are required to agree to in order to sign up for a social network are often lengthy and comprised of complex legal terms, resulting in many users agreeing to terms they do not fully understand. Continue reading Social Media: What the Lengthy Terms of Service Really Mean

AOL announced it will launch a free streaming movie service through a new agreement with Miramax that will make Miramax’s library of films available to stream online and on mobile devices. Film selections will be refreshed each month. AOL’s new homepage video portal features clips from Moviefone, Huffpost Live, ESPN, Conde Nast and others. Through the new deal, AOL users will also have the ability to add Miramax titles to their rotation of news and entertainment video. Continue reading AOL Launching Ad-Supported Streaming Video with Miramax

Netflix has reached a deal for direct access to Verizon’s network that should provide subscribers with better performance of streaming video in the coming months. Despite Netflix CEO Reed Hastings’ public complaints about paying extra for such connectivity, Verizon confirmed the new deal, which follows a similar approach to the agreement Netflix reached with Comcast earlier this year. As more Internet users stream movies and TV content, the debate over who should be responsible for infrastructure upgrades intensifies. Continue reading Netflix Reaches New Deal with Verizon to Improve Streaming

The Federal Communications Commission has proposed to allow broadband providers to charge fees for high-speed Internet for faster delivery of video and other data, essentially allowing a premium Internet fast-lane for companies that can pay. Small content providers may not be able to compete because they do not have the resources to pay for high delivery speeds. The regulations would also prohibit broadband companies from blocking or slowing down individual websites. Continue reading Will Proposed FCC Regulations Create a Two-Speed Internet?

Netflix has reached an agreement with cable companies RCN, Grande Communications and Atlantic Broadband that will allow subscribers to basically access the streaming video service as if it were a cable channel starting next week. Netflix will be added as an app to set-top boxes to provide subscribers with the option of viewing the Netflix content they would otherwise access via computers and mobile devices. The offer is only available for customers of the cable companies who also subscribe to Netflix. Continue reading Netflix to Be Available to 500,000 Cable Subscribers Next Week