YouTube Intros Audio Ads, Targeting Based on Music Genres

Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres

Instagram, Alibaba Lure Creators with Revenue Opportunities

To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Continue reading Instagram, Alibaba Lure Creators with Revenue Opportunities

Instagram Removes the IGTV Button From Its Main Screen

Instagram has removed the IGTV button from the main screen of its app because so few people use it, instead “finding IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles, and the standalone app,” according to the company. Instagram, which launched IGTV in 2018 as a way to post long-form video, has not stated whether it will replace the icon with another. IGTV allows video uploads of up to one hour for celebrities and influencers and 10 minutes for everyone else. Continue reading Instagram Removes the IGTV Button From Its Main Screen

YouTube’s New Video Policy Places the Onus on Creators

Beginning in January 2020, YouTube will begin enforcement of a new policy that blocks data collection for content aimed at children. The result for content creators will be lower ad revenue; viewers will no longer see popular features such as comments and end screens. Google confirmed the new policy is the result of a $170 million settlement in September that YouTube reached with the Federal Trade Commission for allegedly violating children’s privacy rights under the Children’s Online Privacy Protection Act (COPPA). Continue reading YouTube’s New Video Policy Places the Onus on Creators

Sony Readies Launch of Immersive 360 Reality Audio Tech

Sony wants listeners to feel like they’re having a live music experience even when listening to a recording. The company just announced plans to release its immersive listening technology, 360 Reality Audio, this fall. After debuting it at CES in Las Vegas, Sony is ready to move forward with the release, which will include around 1,000 tracks to start. Listeners will be able to access 360 Reality Audio songs through the Android and iOS apps of music streaming services such as Amazon Music HD, Deezer, nugs.net and Tidal

Continue reading Sony Readies Launch of Immersive 360 Reality Audio Tech

Twitch Streamers in the U.S. Generated $87 Million in 2017

A new study from Recreate Coalition suggests that Amazon’s live-streaming video platform Twitch is gaining in popularity with content creators. The study “estimates that revenue-earning American Twitch streamers grew to nearly 9,800 in 2017 (a 59 percent increase from 2016) and made an estimated $87.1 million (representing a 30 percent YOY increase),” reports TechCrunch. “In terms of year over year growth in number of creators themselves, Twitch falls just behind Instagram and YouTube, and ranks second behind Instagram in YOY revenue growth for those creators.” Continue reading Twitch Streamers in the U.S. Generated $87 Million in 2017

Facebook Watch Courts Content Creators at VidCon London

Facebook is increasing its efforts to boost content on Facebook Watch, promising content creators they can connect with communities and make serious money via ads. Even though Facebook is behind powerhouse YouTube, the company has also staked out an impressive presence at the first VidCon London, running February 14-17, and is holding an invitation-only Facebook Creator Day in London just prior to that. Self-help guru Jay Shetty, who has 20+ million Facebook followers, is the platform’s face at the event. Continue reading Facebook Watch Courts Content Creators at VidCon London

Facebook’s Instagram Launches IGTV for Hour-Long Videos

Instagram is launching IGTV, a standalone app that allows users to post vertically shot videos up to an hour long. The move puts the Facebook-owned platform in direct competition with Google-owned YouTube and its own parent company. Instagram has allowed one-minute videos to be posted since 2012, when Facebook acquired it for $1 billion. Instagram also aped Snapshot with disappearing posts dubbed Stories. The company says it now has one billion monthly users, compared to YouTube’s 1.9 billion and Facebook’s 2.2 billion. Continue reading Facebook’s Instagram Launches IGTV for Hour-Long Videos

Facebook Launches New Toolset for Live Interactive Games

Facebook has decided to take a page from the book of HQ Trivia, an app hosted by “quiz daddy” and comedian Scott Rogowsky that focuses on live-streamed multiple choice questions and other gimmicks. The Silicon Valley company launched tools aimed at Facebook Live content creators that will let users interact with shows rather than simply passively viewing them. The new Interactive Show Experiences will let publishers and content developers add polls, multiple choice options, cash prizes and player eliminations to their videos. Continue reading Facebook Launches New Toolset for Live Interactive Games

Facebook Plans to Be Next Home to Online Content Creators

Facebook wants to be the next home for online content creators, aiming to displace YouTube, Patreon and others with additions to its Creator app, which launched in November on iOS and will be available on Android soon. The social media giant is currently testing ways Creator users can make more money and connect with their fans. One such way would allow monthly subscribers to gain access to exclusive content from their favorite creators and allow them to earn fan badges similar to those used on Patreon.

Continue reading Facebook Plans to Be Next Home to Online Content Creators

Snap Offers Metrics for Creators to Avoid Exodus to Instagram

Snap is instigating a move to “separate the social from the media” on Snapchat, which, in part, will be represented by an interface redesign that distinguishes between Snapchat friends and professional content creators. Creators who have large followings, including so-called verified Snapchatters, will now, for the first time, have access to a variety of metrics, including engagement, demographics and story views, by year, month or week as well as how long viewers spent with each story. Continue reading Snap Offers Metrics for Creators to Avoid Exodus to Instagram

CES: Kudelski CEO Brings Content, Data & Security Together

“In a world where everything is digital, the two assets to protect are content and analytics,” said André Kudelski, chairman and CEO of the Kudelski Group, the parent company of NAGRA, during the Variety Entertainment Summit at CES in Las Vegas. In a headliner conversation with Variety New York digital editor Todd Spangler, Kudelski focused on data, security, storage, content delivery and innovation as he addressed fundamental shifts affecting today’s media and entertainment industry. Continue reading CES: Kudelski CEO Brings Content, Data & Security Together

How Social, Mobile Are Transforming Entertainment Marketing

“The perfect companion for mobile is social,” said Facebook head of industry, entertainment division Gwen Throckmorton during a CES 2018 panel. “Match that with entertainment, and the combination yields a variety of opportunities. What we see is that, through stories, people are looking to find meaning, connect and share.” A group of marketers, moderated by Deloitte Consulting managing director Rob Aitken, examined the parameters of social as a factor in marketing, and one panelist stressed it begins with mobile. Continue reading How Social, Mobile Are Transforming Entertainment Marketing

Content Creators Address the Transformative Potential of VR

The Stanley Kubrick of VR content has not yet been born, suggested Jaunt Studios co-head of studio Tom Vance during a CES 2018 panel. STXsurreal co-president of VR/immersive entertainment Andy Vick added that he believes we have to wait until today’s 12-year-olds get old enough to direct. “Today, we’re leaning on traditional filmmakers,” he said. “And they have to try to not think about a large screen and throw out a lot of production techniques or reshape and augment them to really craft something that makes sense for this medium.” Continue reading Content Creators Address the Transformative Potential of VR

Steemit: Social Media Platform Pays Contributors for Content

Users of Facebook, Instagram and Twitter enjoy moments of entertainment in exchange for giving up personal data to social media platforms that monetize the information. Steemit, a social news and networking site on top of a blockchain database, has a plan to change that paradigm, paying users in cryptocurrency for every post. The virtual currency, dubbed Steem, can be cashed out into hard currency — or amassed for those who believe in Steemit’s future. The new company started as a 44-page white paper released in March 2016, arguing that content creators should be paid. Continue reading Steemit: Social Media Platform Pays Contributors for Content

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