SXSW Will Use Beacon Technology to Push Festival Information

The 2015 South by Southwest (SXSW) Music, Film and Interactive Festival — which runs March 13-22 in Austin, Texas — plans to employ the latest beacon technology to help attendees navigate the sprawling event this time around. SXSW has partnered with Eventbase to install 1,000 Apple iBeacons that will deliver location-based information about who else is nearby and what acts are performing nearby. These Bluetooth-enabled devices send the information to the 2015 SXSW Go app. Continue reading SXSW Will Use Beacon Technology to Push Festival Information

Facebook Takes on Snapchat with Slingshot Messaging App

Facebook launched its new Slingshot messaging app for both iPhone and Android this week. The app has been described as similar to Snapchat, although it has one significant difference. In order to see what others have sent you, you need to send a photo or video in response. The free app is meant to feel more like a game that involves active engagement than a traditional social messaging tool, based on the inability of users to watch so-called “shots” passively. Continue reading Facebook Takes on Snapchat with Slingshot Messaging App

Social Media Growing in Popularity With the Over 50 Crowd

Social media is no longer dominated by the younger crowd. According to Pew Research, more older Americans are beginning to discover the benefits of sites such as Facebook, and a recent study shows that social media use among people over 50 is growing faster than for any other age group. While Facebook is the most frequented social media site for the older audience, it is possible that it will be the launching pad for interest in other services such as Twitter, Pinterest and Tumblr. Continue reading Social Media Growing in Popularity With the Over 50 Crowd