YouTube Revenue Could Surpass Netflix Numbers This Year

Google’s YouTube earned $6.01 billion in advertising revenue in Q1, a 49 percent growth from the $4 billion a year ago. In Q4, YouTube’s growth rate was 46 percent. But, more notably, its current growth rate is almost twice that of Netflix’s, which reported a 24 percent revenue bump in Q1 and anticipates 19 percent growth in Q2. Market data provider Refinitiv reported that, should the trajectory continue, YouTube is on track to take in between $29 billion and $30 billion in revenue in 2021, compared to Netflix’s expected $29.7 billion. Continue reading YouTube Revenue Could Surpass Netflix Numbers This Year

Scams Are a Problem for Apple App Store, Digital Advertising

The Apple App Store is full of scams, according to Kosta Eleftheriou, who has hunted down scam apps for iPhones and iPads that lure consumers into a “free trial” and then charge them insanely high monthly subscription rates without an obvious way to cancel. Eleftheriou, who said these scam apps advertise themselves with thousands of fake 5-star reviews, has come to the conclusion that Apple doesn’t care or is incompetent. Apple isn’t the only target for fraudsters, who have a lucrative business scamming digital advertisers. Continue reading Scams Are a Problem for Apple App Store, Digital Advertising

TV Maker Vizio to Sell Ads on SmartCast Operating System

Television manufacturer Vizio is forming Vizio Ads to sell advertising on its Internet-connected SmartCast TV operating system. To do so, the company plans to hire “about two dozen” ad salespeople across the U.S. next year. Senior vice president Mike O’Donnell, who revealed that six salespeople have already been hired, stated that Vizio Ads will be housed with Vizio’s TV data unit Inscape, both of which reside in the company’s “platform business.” Currently, advertising is sold by companies whose programming streams on SmartCast. Continue reading TV Maker Vizio to Sell Ads on SmartCast Operating System

AT&T Readies Streaming Service, Rebrands DirecTV Now

AT&T plans to rename streaming service DirecTV Now as AT&T TV Now. Its new streaming service AT&T TV will be tested in a handful of markets; customers will be able to access AT&T TV and AT&T TV Now via the same AT&T TV app on mobile devices and/or connected TVs. To continue service, DirecTV Now subscribers will have to accept AT&T’s terms of service, and will then be able to log in with the same credentials. AT&T, which has not released pricing information for the new services yet, lost about two million traditional pay-TV subs last year.  Continue reading AT&T Readies Streaming Service, Rebrands DirecTV Now