Broadband Adoption and How it Relates to Smartphone Usage

According to a new report from the Pew Research Center’s Internet & American Life Project, 70 percent of Americans 18 and older have high-speed broadband connections in their homes. Results of the survey, released yesterday, indicate that 20 percent of adults in the U.S. are still without broadband or smartphones for Internet access, while 3 percent are still using dial-up connections. Broadband adoption — still influenced by age, education, income, location and race — may also now be impacted by mobile substitution. Continue reading Broadband Adoption and How it Relates to Smartphone Usage

Social Media Growing in Popularity With the Over 50 Crowd

Social media is no longer dominated by the younger crowd. According to Pew Research, more older Americans are beginning to discover the benefits of sites such as Facebook, and a recent study shows that social media use among people over 50 is growing faster than for any other age group. While Facebook is the most frequented social media site for the older audience, it is possible that it will be the launching pad for interest in other services such as Twitter, Pinterest and Tumblr. Continue reading Social Media Growing in Popularity With the Over 50 Crowd