Live-Streamed Music Events Prove Effective For Marketing

Apple Music, Spotify and Amazon Music are among the music streaming services using live events and concerts to stand out from the crowd. For its Prime Day promotion, for example, Amazon live-streamed a Taylor Swift concert in New York City. Musicians also find these live streaming events as a way for their songs to rise above the millions available on the services. Streaming services are experimenting with different kinds of concerts, including album-listening parties and those based on popular playlists. Continue reading Live-Streamed Music Events Prove Effective For Marketing

Ticketmaster Combats Ticket Fraud With New SafeTix Tech

It’s common for ticket resellers to use screenshots and photocopies of real tickets to sell in bunches to unknowing ticket buyers. To combat this fraud, Ticketmaster will start using a new technology called SafeTix, which is tied to a ticket holder’s mobile device via an encrypted barcode that refreshes every few seconds. Additionally, SafeTix supports NFC technology that allows fans to enter venues using a “tap and go” experience, and users will soon be able to use SafeTix via Apple Wallet on their iPhones and Apple Watches.

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Odeon Cinema and Telia Test 5G-Connected Movie Theater

Odeon Cinema Center in Oslo and Norwegian mobile firm Telia teamed to operate the first 5G-connected movie theater, presenting films streamed over the next-gen network. The plan was announced in December, with the introduction of a 5G “test network.” The two companies are still in test mode with the launch of the 5G-enabled Odeon, to demonstrate how 5G will replace 4G and at least some wired broadband services. The Odeon is in fact using 5G to transfer the films to its own server, and said the system “works excellently.” Continue reading Odeon Cinema and Telia Test 5G-Connected Movie Theater

Eventbrite to Sell Concert Tickets From YouTube Music Vids

Online video giant YouTube, which already has a deal with Ticketmaster, is adding Eventbrite to its ticketing initiative. The new partnership will bring Eventbrite listings for live music performances to YouTube’s Official Artist Channels on the video platform’s desktop and app versions. Event listings and a “Tickets” button will appear below an artist’s video so that fans can purchase tickets directly through Eventbrite. Through YouTube’s deals with Eventbrite and Ticketmaster, the streaming video platform covers more than 70 percent of the ticketing market in the U.S. Continue reading Eventbrite to Sell Concert Tickets From YouTube Music Vids

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

T-Mobile Teams With Pandora and Live Nation for Music Perks

T-Mobile announced it is partnering with music streamer Pandora and concert promoter Live Nation Entertainment to offer its customers free music, concert deals, special seating and other perks. As competition ramps up to attract new customers, wireless carriers are looking for new ways to reach those consumers without discounting their regular prices. T-Mobile will offer customers a free year of Pandora Plus ad-free music streaming. Customers can also enjoy “Rockstar Status” with discounted tickets, access to last-minute seats, and reservations at sold out shows through Live Nation. Continue reading T-Mobile Teams With Pandora and Live Nation for Music Perks

YouTube Now Offers Concert Information, Ticketmaster Links

Google-owned YouTube has announced a new partnership with Ticketmaster that steers music fans to concert tickets and tour info via the YouTube video pages of musical acts. Upcoming North America tour dates and nearest shows for hundreds of artists are now available in the description section of the acts’ posted videos. By clicking on the related “tickets” button for a specific show, YouTube users will be directed to the Ticketmaster site for purchase options. The new feature is available on both web and mobile versions. YouTube is planning international expansion and additional artist-to-fan connections. Continue reading YouTube Now Offers Concert Information, Ticketmaster Links

Taylor Swift’s Album Debuts on CD, Not Streaming Services

Taylor Swift is releasing her sixth album, “Reputation,” on CD, rather than any streaming service, say sources, who suggest that the streaming “blackout” could last one or two weeks. Swift and her label Big Machine Records have declined to be more specific, but an initial streaming blackout would be in line with Swift’s last album, “1989,” which when it was released in 2014 took seven months to reach streaming services, including Spotify, Apple Music and others. Now, “1989” streaming sales dominate over downloads and CDs. Continue reading Taylor Swift’s Album Debuts on CD, Not Streaming Services

TheWaveVR Introduces Another Immersive Concert on Steam

TheWaveVR, which raised $4 million this year, has offices in Austin and Los Angeles. The company creates VR concerts that marry music and visuals by partnering with musicians. The results, similar to real-world raves, have garnered a lot of buzz for pushing the limits of virtual reality. Its newest virtual world, created in collaboration with producer/DJ TOKiMONSTA (aka Jennifer Lee), features about 50 minutes of the dance/electronica album Lune Rouge, and is TheNextWave’s fifth flagship show. Continue reading TheWaveVR Introduces Another Immersive Concert on Steam

E-Commerce Giant Amazon Looking to Offer Event Ticketing

According to multiple sources, Amazon is currently looking to team with venue owners to sell event tickets online in a move that would provide consumers with more options and potentially loosen Ticketmaster’s hold on the lucrative business sector. The move could also generate more Amazon Prime members for the world’s largest online retailer, while introducing new merchandising opportunities for its partners. “The Seattle-based company sees the U.S. ticketing market as ripe for attack,” reports TechCrunch. “Consumers dislike ticket fees, and venue owners, sports leagues and teams want more distributors for their tickets as they seek to boost sales.” Continue reading E-Commerce Giant Amazon Looking to Offer Event Ticketing

Ticketmaster Teams With LISNR For Smart Tone Technology

Ticketmaster has partnered with LISNR, a data-over-audio company, to use an ultrasonic sound technology on users’ smartphones to admit them to live events and track their movements. The technology, dubbed “smart tones,” transmits information between devices, and was recently used by Jaguar Land Rover so that mobile devices in different vehicles could communicate with one another. Ticketmaster is launching a new e-ticketing system called Presence, powered by LISNR tech, that it hopes will reduce entry wait times at live events. Continue reading Ticketmaster Teams With LISNR For Smart Tone Technology

Some Men Are Working Less and Playing More Video Games

A paper from economists Erik Hurst, Mark Aguiar, Mark Bils and Kerwin Charles at the National Bureau of Economic Research posits that video games are the reason that younger men are working fewer hours. The idea first gained attention last year when Hurst’s graduation speech at the University of Chicago revealed some preliminary findings. That report, says Hurst, is now ready for public consumption. Among the findings was that, by 2015, American men ages 31 to 55 worked 163 fewer hours a year than the same age group in 2000. Continue reading Some Men Are Working Less and Playing More Video Games

Samsung Schedules Live VR Broadcasts of Sports and Music

Samsung is looking to expand virtual reality applications beyond gaming to the world of broader entertainment and, hopefully, mainstream adoption. A few months after unveiling its updated Gear VR headset, the company announced plans for live VR broadcasts from UFC (Ultimate Fighting Championship), the X Games and Live Nation. Samsung will debut VR Live Pass by broadcasting the UFC Featherweight Championship bout between José Aldo and Max Holloway on June 3 from Rio de Janeiro. VR Live Pass will then offer the X Games from Minneapolis July 13–16 and a major concert performance from Live Nation in August. Continue reading Samsung Schedules Live VR Broadcasts of Sports and Music

Students Discuss Their Media Habits at ETC Member Meeting

The ETC@USC has produced a 10-minute highlights reel edited from a one-hour discussion with a panel of eight USC students that took place at the ETC’s April 6th All Members Meeting. The panel of undergraduates included students studying business, the arts, journalism and technology. The students discussed what motivates them to go to a movie theater, the role of big screen TVs in their lives, what they think of VR and AR, what they would buy if they were given $3,000 to spend on entertainment, and a number of other interesting topics. Visit the ETC website or YouTube channel to access the video.

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Pandora Premium Looks to Take On Spotify and Apple Music

Fifteen months after Pandora acquired Rdio’s key assets, the company is launching its anticipated $10-a-month on-demand music service. Pandora Premium, which begins rolling out in the U.S. today, offers access to tens of millions of songs and the ability to save tracks offline. While it still touts the playlisting engine powered by data and people that made its curation approach famous, the service is aiming to distinguish itself from other offerings such as Spotify, Apple Music and SoundCloud by focusing on personalization features, a new design and ease-of-use. Continue reading Pandora Premium Looks to Take On Spotify and Apple Music

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