Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Users Lose Interest in Facebook and Google Login Services

Facebook and Google have benefited from the social login button, which allows consumers to log in to other websites and apps using their social media accounts. While app makers have found the tactic useful as users are spared the hassle of signing up, Facebook and Google+ use the information to track what their users do on the Internet. In reaction to users’ decreasing interest in social logins, both companies are shifting tactics to allow for more anonymity.  Continue reading Users Lose Interest in Facebook and Google Login Services

Netflix Turns to Original Series and Licensing 5-Star Content

According to Netflix CFO David Wells, the streaming service plans on spending $3.2 billion on streaming content in 2014. Netflix acknowledged that a large fraction of the currently available material is not necessarily popular with its audience and plans to spend more money on shows with higher potential. A content shift through the next few quarters toward more original series along with licensing exclusive and higher-rated shows will account for this extra spending. Continue reading Netflix Turns to Original Series and Licensing 5-Star Content

Alibaba Combats Counterfeit Goods After Filing IPO Prospectus

As part of its effort to streamline the process of addressing counterfeit goods, Chinese e-commerce company Alibaba Group has begun to automatically remove from its biggest shopping site products that certain brands have deemed as fake. Alibaba’s Taobao shopping site is one of the busiest in the world, and counterfeit goods have been a concern ahead of the company’s IPO. Its expedited take-down process will initially apply to products identified by less than two dozen brands participating in the program. Continue reading Alibaba Combats Counterfeit Goods After Filing IPO Prospectus

Mortar Data Makes it Easier to Build Recommendation Engines

Mortar Data, a New York-based company known for building and hosting custom big data applications, recently announced the launch of a recommendation engine platform that allows anyone to build their own system, and use it with their own data, for free. Recommendation systems are becoming increasingly popular, and have become a gold mine for big companies such as Pandora and Netflix, which use the services to make recommendations based on customer history. Continue reading Mortar Data Makes it Easier to Build Recommendation Engines

Professor Develops Free DIY Online Image Verification Service

With the recent growth in citizen journalism via the Internet, questions have arisen regarding the authenticity of photographs, and whether there are ways to verify if an image is accurate or not. The rise of Photoshop and other digital tools has made it easy for people to edit images prior to sharing them on Facebook or Twitter. However, a computer science professor at Dartmouth College has developed a free online image verification service that quickly confirms whether an image is authentic or not. Continue reading Professor Develops Free DIY Online Image Verification Service

Internet Giants Dispute Proposed FCC Rules on Net Neutrality

More than 100 Internet companies and two FCC commissioners are voicing their concerns over FCC Chairman Tom Wheeler’s proposal to regulate broadband providers. Wheeler’s plan would allow broadband companies to charge fees to content providers that want to access the fastest lanes, a proposal that does not treat all Internet traffic equally. Amazon, Facebook, Google and Yahoo are among the companies that described the proposal as “a grave threat to the Internet” in a letter to Wheeler. Continue reading Internet Giants Dispute Proposed FCC Rules on Net Neutrality

TV Networks to Benefit by Unbundling from Cable Packages?

Television networks are currently entangled in expensive negotiations with cable companies over retransmission fees and rights to stream content on other devices. However, if a TV network were to sell its shows directly online with a Netflix-like subscription, GigaOM speculates that the network could still remain profitable and consumers would not have to pay for expensive cable packages. This new model could potentially redefine content distribution via the Internet and television. Continue reading TV Networks to Benefit by Unbundling from Cable Packages?

Chinese E-Commerce Company Alibaba Files IPO in the U.S.

Alibaba, China’s largest and fastest growing e-commerce company, filed for a $1 billion IPO, which could make it one of the most valuable tech companies in the world. The company made $6.5 billion and saw a 57 percent increase in revenue in the last nine months of 2013. Alibaba handles more business than any other e-commerce company, with transactions on its three online sites — Taobao, Tmall and Alibaba.com — totaling $248 billion, which is more than eBay and Amazon combined. Continue reading Chinese E-Commerce Company Alibaba Files IPO in the U.S.

Walmart Beefing Up its E-Commerce Efforts to Catch Amazon

Walmart has surpassed online retail giant Amazon in sales growth for the first time in a decade. Global online sales for Walmart rose by 30 percent in 2013 to $10 billion, while Amazon experienced 20 percent sales growth. However, Amazon’s $67.8 billion in online sales are more than six times Walmart’s sales, and Amazon sold more last year than its next 10 largest competitors. To better compete with Amazon, Walmart is investing significantly in e-commerce. Continue reading Walmart Beefing Up its E-Commerce Efforts to Catch Amazon

Board Game Sales Increase Despite Electronic Game Success

While most people may assume that the success of electronic gaming has negatively impacted the traditional board game industry, the result has actually been the opposite. Technology has brought new tools that can create tabletop games with 3D figures and other tangible advances. In the past few years, sales of tabletop games have dramatically increased. Dan Shapiro, who has worked at Microsoft and sold a company to Google, recently created a board game for children and found crowdfunding to be beneficial. Continue reading Board Game Sales Increase Despite Electronic Game Success

Cox Announces Plans to Increase Broadband Service Speeds

As online entertainment grows in popularity, leading to demand for faster access, Cox Communications is planning to make its broadband service for residential customers much faster this year. Cox is planning on offering Internet speeds of 1 gigabit-per-second, which is 100 times faster than the average Web access. This service will closely compete with AT&T and Google who are also trying to introduce fiber-optic broadband services, and offer customers 1 gigabit-per-second speeds. Continue reading Cox Announces Plans to Increase Broadband Service Speeds

CENTR Camera Records Everything Around You All at Once

Startup CENTR Camera, comprised of former Apple employees part of the iPhone camera team, has created a camera that allows users to capture everything happening around them simultaneously. The camera combines smartphone hardware and imaging software. The circular shaped camera combines footage captured by four 5-megapixel cameras into one 360-degree panoramic video. The device can easily fit in a user’s hand, weighs about the same as a first generation iPod, and will cost $399. Continue reading CENTR Camera Records Everything Around You All at Once

Facebook Splitting Instant Messaging Feature to Separate App

Facebook is beginning to split some of its features into separate apps, starting with extracting instant messaging from its mobile app. If users want to chat with each other through Facebook, they will have to download Facebook’s separate Messenger app. Facebook recently notified users of the change, and will be rolling it out over the next few weeks. This signals a change for the social giant, and critics suggest this sacrifice in user engagement could make Facebook lose users. Continue reading Facebook Splitting Instant Messaging Feature to Separate App

Facebook Plans to Launch its Long-Awaited Mobile Ad Network

Facebook is expected to launch its mobile advertising network during the F8 developer conference in San Francisco at the end of this month. Facebook plans to leverage its massive user information database for better ad targeting, and will pitch the ads to publishers and developers. The social giant will also benefit from expanding its ad reach, and will allow the company to profit from its over 1 billion users even when they are not on the site itself. Continue reading Facebook Plans to Launch its Long-Awaited Mobile Ad Network

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