Viacom Takes New Tack in its Copyright Battle with YouTube

Viacom is continuing its battle with YouTube over issues of copyright infringement. After two failed attempts to resolve the long-running dispute, Viacom has filed with the Second Circuit Court of Appeals, requesting another opportunity to explain its argument against the Google subsidiary. In addition, Viacom questioned the court’s interpretation of the Digital Millennium Copyright Act and has made a formal request that the judge who presided over the most recent ruling be replaced. Continue reading Viacom Takes New Tack in its Copyright Battle with YouTube

New Audio App is the Pandora for Podcasts and News Radio

Silicon Valley startup Concept.io has launched the Swell smartphone app, which automatically collects Internet radio and podcast content based on user interest. Swell tracks what content is played, how often, and what is skipped, using an algorithm to build a user profile. The app also tracks a user’s Twitter stream to identify areas of interest in order to add relevant audio programs. Swell is currently available for iOS, with Android on the way. Continue reading New Audio App is the Pandora for Podcasts and News Radio

Viacom and Twitter Partner on Social Video Ad Campaigns

Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

Netflix Competitor Amazon Nabs Exclusive Deal with Viacom

Viacom and Amazon announced a multiyear deal earlier this week that will provide Amazon with exclusive rights to Nickelodeon and Nick Jr. shows aimed at children and preschoolers. The agreement, estimated to be worth several hundred million dollars, also includes content from Viacom networks MTV and Comedy Central. The deal with Amazon was inked after Netflix and Viacom failed to renew their licensing agreement. Continue reading Netflix Competitor Amazon Nabs Exclusive Deal with Viacom

Reality Series to Play Out Entirely on Social Media Platforms

The Chernin Group is producing an unscripted reality series that plans to skip television distribution in favor of a new social media model. The series will be distributed entirely via social platforms including Twitter, Instagram, YouTube and Tumblr. The concept is a bold experiment that hopes to target younger viewers on the devices and platforms that have replaced their traditional television viewing. Continue reading Reality Series to Play Out Entirely on Social Media Platforms

Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Twitter signed deals over the weekend with BBC America and Comedy Central that will bring video clips inside users’ real-time streams (last week we reported that Twitter was in discussions with Viacom, Comcast and NBC). While there have been video content deals before, such as featuring Weather Channel updates in expanded tweets, the new deals could serve as prototypes for future video sharing. Perhaps as a sign of things to come, Twitter also announced a new deal with a major ad-buying firm. Continue reading Twitter Signs Deals with Broadcasters and Ad-Buying Firm