TV Networks Partner on Technology to Deliver Targeted Ads

A consortium of television networks teamed up to create a technology standard for targeted advertising. Project OAR (Open Addressable Ready)’s watermark technology makes it easier to send specific ads to consumers with smart TVs. The consortium expects to complete its work by 2020. Such collaborative ventures are atypical for the highly competitive TV market. Currently, TV networks depend on cable and satellite operators to send targeted ads, and this technology will help networks control part of the process for smart TVs. Continue reading TV Networks Partner on Technology to Deliver Targeted Ads

NBC News Plans to Launch Free Streaming Service in May

NBC plans to launch its free, ad-supported NBC News Now streaming service in early May. The service will be available to everyone, whether or not they subscribe to NBCUniversal cable networks. “It will be something you can access on Apple TV or Roku or any of those other boxes,” NBC News president Noah Oppenheim told a crowd at SXSW in Austin, Texas. “We are going to launch with 8 hours of programming, including live updates at the top of every hour, and when breaking news mandates, we’ll go up live as well.” Continue reading NBC News Plans to Launch Free Streaming Service in May

Common Networks Has a Plan to Compete With 5G Carriers

While major carriers such as AT&T and Verizon begin the rollout of 5G networks in select areas, a San Francisco startup named Common Networks is developing an alternative that combines 5G with tech open-sourced from social giant Facebook. The startup is competing with ISPs by offering home broadband instead of mobile service. In Alameda, California, for example, it is using millimeter wave 5G tech to offer 1 Gbps service for $50 per month (the speed matches that of Google Fiber’s home broadband service). The millimeter wave service uses hardware design Terragraph, which Facebook open-sourced through its Telecom Infrastructure Project. Continue reading Common Networks Has a Plan to Compete With 5G Carriers

NCTA Lobbies For Paid Prioritization in Net Neutrality Rules

NCTA (National Cable TV Association) chief executive Michael Powell told Congress’ Communications and Technology subcommittee that the lobbying group agrees, “there should be no blocking or throttling of lawful content … [or] paid prioritization that creates fast lanes and slow lanes.” Even so, he did ask for exceptions that would allow Internet providers to charge for prioritization “under certain circumstances.” His request highlights the stark divide between the broadband industry and net neutrality advocates. Continue reading NCTA Lobbies For Paid Prioritization in Net Neutrality Rules

NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

The audiences for linear TV continue to shrink, but many major media players are eschewing subscription-based revenue for advertising-based video on demand (AVOD) services. That’s because Netflix and other super-aggregators as well as niche players are dominating — and saturating — the SVOD market. According to a Lab42 October 2018 survey, the average U.S. consumer subscribes to two to three streaming services, one of which is “almost always” Netflix. NBCUniversal, Viacom and Hulu are all making plays in the AVOD sector. Continue reading NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix is continuing to invest heavily in content for its popular streaming service. According to its 2018 fourth quarter earnings report, the company spent $8.9 billion in 2017 and $12.04 billion last year. Wall Street analysts predict Netflix will increase its spending around 25 percent in 2019, which would bring its investment to $15 billion. Netflix will also continue to spend big on marketing its original content; such costs increased 65 percent last year, and are projected to jump another 22 percent this year to almost $2.9 billion.

Continue reading Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix Raises Subscription Prices to Fund Its Original Content

Netflix is raising its prices again, increasing the cost of its most popular plan to $13 per month, from $11, an 18 percent bump. The basic plan rose from $8 to $9 per month, a 13 percent increase. Netflix, which last raised prices in 2017, did so to offset its massive spending on original content. It is also a way to compete with rivals in streaming video from Amazon to Hulu as well as newcomers including AT&T’s WarnerMedia, Disney and Comcast’s NBCUniversal. In response to the news, Netflix shares rose 6.5 percent to $354.64. Continue reading Netflix Raises Subscription Prices to Fund Its Original Content

CES: Cable Operators Commit to 10G Cable Modem Speeds

At CES 2019, The Internet & Television Association (NCTA), CableLabs, and Cable Europe stated their intent to increase cable modems’ two-way speed from today’s 1-gigabit-per-second to 10+ gigabits. According to CableLabs, in 2018, 80 percent of homes had gigabit-per-second operations, up from 4 percent in 2016. U.S. cable operators whose networks pass 90 percent of homes and will enact the 10G initiative include Comcast, Charter, Cox, Mediacom, Midco, and international operators Rogers, Shaw, and Vodafone among others. Continue reading CES: Cable Operators Commit to 10G Cable Modem Speeds

CES Panel: AI Poised to Change the Entertainment Ecosystem

CTA senior director of publications Cindy Stevens looked at the various ways — from scriptwriting to production — that artificial intelligence can be integrated into entertainment. “Some people are afraid their creative talents could be replaced by machines,” she said. Comcast senior vice president of digital home, devices and AI Fraser Stirling, who noted that he prefers to use the term “machine learning,” is using it for deep search among other tasks. One project is to turn a three-hour NFL game into snackable pieces. Continue reading CES Panel: AI Poised to Change the Entertainment Ecosystem

Amazon’s Prime Video Channels to Double Revenue by 2020

BMO Capital Markets released a report that quantifies the impact of Amazon’s Prime Video Channels service on the pay-TV industry. It revealed that Channels will generate $1.7 billion in revenue in 2018, compared to last year’s $700 million. Further, BMO Capital predicts that revenue will more than double to $3.6 billion in 2020. That’s good news for Channels’ partners, who stand to earn an estimated $1.2 billion this year, and $2.5 billion in 2020, based on Amazon sharing an average 70 percent of subscription fees. Continue reading Amazon’s Prime Video Channels to Double Revenue by 2020

Hulu CEO Predicts the End of Most Linear Cable TV Channels

At Business Insider‘s IGNITION conference in New York City, Hulu chief executive Randy Freer predicted that, 10 years from now, out of 300+ current cable channels, the only ones that will survive are those that have built a brand with a strong viewer base. He added that, with the exception of live news and sports, everything else on TV will be distributed on-demand. Hulu, which offers live streaming TV with 55+ channels and several Discovery linear channels, is considering less expensive skinny bundles without linear channels. Continue reading Hulu CEO Predicts the End of Most Linear Cable TV Channels

FCC Readies Two Auctions for Ultra High Frequency Spectrum

The Federal Communications Commission (FCC) will begin the first of two auctions for extremely high-frequency spectrum licenses, testing out how valuable these radio waves are considered. Up until now, wireless carriers have judged these high-frequency ranges to be useless, but the advent of 5G wireless services has changed that assessment. Signal frequencies above 1 gigahertz can carry more data for current 4G networks, often positioned above low-frequency bandwidth, and also help launch 5G networks. Continue reading FCC Readies Two Auctions for Ultra High Frequency Spectrum

Apple’s Tim Cook Asks Bloomberg to Retract China Spy Story

Apple chief executive Tim Cook is the latest and most prominent executive to call on Bloomberg to retract the claim that its technology supply-chain had been corrupted by Chinese surveillance microchips. According to two Bloomberg reports this month, Chinese spies infiltrated the technology supply chain with a surveillance microchip installed by Silicon Valley-based server company Supermicro. Those tiny chips ended up in the data center hardware of as many as 30 companies, including Amazon and Apple, added the report. Continue reading Apple’s Tim Cook Asks Bloomberg to Retract China Spy Story

Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

According to Hulu chief executive Randy Freer, the company is considering a skinnier bundle aimed at pay-TV cord shavers watching their wallets. The bundle would not include linear TV networks, which have pricey carriage fees, but would continue to offer sports, news and on-demand content licensed from cable networks. Hulu is in talks with programmers about the possibility of such a bundle. Few additional details are available, but that the price would be less than the current $40 per month plan. Continue reading Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

Apple Pursues Plan to Offer Free Content to Device Owners

According to sources, Apple is developing a new digital video service that will provide original content and third-party subscription services to owners of its devices. Content owned by Apple will be free to device owners, who will also be able to sign up for services from the likes of HBO and Starz. On current iPhones, iPads and Apple TVs, users can find a pre-installed TV app, say sources who also note the app will debut in early 2019. The company has already said it is spending $1 billion on PG-rated content this year. Continue reading Apple Pursues Plan to Offer Free Content to Device Owners

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