Mashable Buys YouTube Channel for Filmmakers, Movie Fans

In another sign that New York-based Mashable is heading toward video, the digital media company has acquired YouTube channel CineFix from Lloyd Braun’s media and tech company, Whalerock Industries. Terms of the deal were not disclosed. The channel, which is geared toward filmmakers and movie fans, has produced more than 1,200 videos and attracted over 1.6 million YouTube subscribers. The site is “a natural fit with Mashable’s focus on entertainment, technology, and influential geek culture,” said Mashable chief content officer Gregory Gittrich. Continue reading Mashable Buys YouTube Channel for Filmmakers, Movie Fans