YouTube to Back Long-Form Content From its Popular Creators

Amid growing competition in the online video space, Google’s YouTube is trying to hang onto its lead by supporting some of the platform’s biggest stars. The platform will back long-form original series from the Fine Brothers, Prank vs. Prank, Joey Graceffa and SMOSH. YouTube and AwesomenessTV have also paired up to create several feature-length films that will debut online and feature YouTube stars. The Google subsidiary is facing competition from Facebook, Yahoo, and even Netflix. Continue reading YouTube to Back Long-Form Content From its Popular Creators

Digital Media Pipeline: Media Farm Team, Competitor or Both?

At last week’s Digital Media Pipeline conference staged by the Entertainment Merchants Association in Los Angeles, the closing discussion centered on Internet fueled approaches to content authorship. “The Vast Expansion of Original Content,” moderated by Steve Apple of EMA, featured Derek Dressler of Vimeo, Reed Lucas of Bent Pixels, and Dana Shayegan of Collective Digital Studio. Topics included a maturing Internet video space, the influence of direct fan support, and the need for building engagement. Continue reading Digital Media Pipeline: Media Farm Team, Competitor or Both?