YouTube’s New Advertising Strategy Uses Traditional Methods

YouTube’s new CEO Susan Wojcicki is changing the way YouTube both sells its stars and sells advertising. To increase recognition of YouTube stars, some established YouTube talent will be featured in traditional television commercials, billboards, and ads in national magazines. The company is also selling packages of its top content across 14 video categories to advertisers. These “Google Preferred” packages offer audience guarantees to advertisers who purchase in advance. Continue reading YouTube’s New Advertising Strategy Uses Traditional Methods

Glass Updates Hint at Monetizing Opportunities for Google

Google recently released a software update for its Glass device. It is a preview that suggests how Google plans to monetize its wearable technology. The update now allows backwards swiping on Glass’ side touchpad and voice command control. These updates give users more information options, along with its contextual search service, Google Now, to make restaurant reservations, book hotels, order concert tickets and find nearby movies. Continue reading Glass Updates Hint at Monetizing Opportunities for Google