Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Google Acquires Songza: Music Service with Focus on Context

Google is buying online radio service Songza for an undisclosed amount, in a move that could lead to increased competition with Apple, Amazon and others. The Pandora-like service anticipates the kinds of songs users want to hear with contextual playlists, a model that could be key to a future focused on the Internet of Things. The deal comes after Apple purchased Beats Music, Amazon launched its Prime Music service, and Google’s own YouTube readies a music service for this summer. Continue reading Google Acquires Songza: Music Service with Focus on Context