A French company that creates image-processing software and an industry measurement for sensor quality just released DxO ONE, a $600 sensor and lens that plugs into the iPhone camera. DxO Labs created the ONE to feature a 1-inch image sensor (that’s six-and-a-half times bigger than the iPhone 6’s native sensor) and the equivalent of a 32mm fixed lens whose aperture opens to F1.8. The resulting 20.2-megapixel images are a considerable improvement over photos taken with the iPhone camera and competitive with those taken by pro level DSLRs. Continue reading DxO ONE Camera Turns iPhone into Professional Level Device

Google has started a program to give away up to two non-organic patent families to startups. The offer requires those startups that gain patents to join the LOT Network, a cross-company licensing drive to decrease the number of patent-trolling suits. Canon, Dropbox, Pandora and SAP are among the other members of the LOT Network. This new move comes on the heels of Google’s April launch of a pop-up marketplace for companies to sell patents to Google. Google bought 28 percent of the total offered, some of which are available in this new program. Continue reading To Combat Patent Trolls, Google Offers Patents to Startups

French startup VideoStitch has the ability to output a live 360-degree feed, using multiple action cameras, making it ideal for virtual reality. The video-stitching solution attracted the attention, and $2.25 million, from Alven Capital. VideoStitch’s software can also be used to output 3D videos as well as a simple stitching solution for video feeds. The software supports any 360-degree camera configuration, is scalable and allows processing across multiple GPUs for real-time results. Continue reading VideoStitch Raises $2.25 Million for Live 360-Degree VR Feed

The Academy of Motion Picture Arts and Sciences used the NAB Show as the launch for the Academy Color Encoding System (ACES) — a free, open, device-independent global standard for color management and image interchange that targets digital production, mastering and long-term archiving of motion pictures. The Academy also announced the support of 22 leading companies that will participate in the ACES Logo Program, which was developed to “encourage consistent, high-quality implementations of ACES concepts and technical specifications throughout the industry.” Continue reading NAB 2015: AMPAS Launches Global Standard for Color Encoding

Canon has released one of the first “convergence” cameras that can take both high resolution photos and videos. The XC10 can take 12 megapixel stills or 4K video with a one-inch CMOS sensor. The XC10 can also shoot video in 1080p and 8MP still photos can be taken from the video. The photos and video save to an internal CFast card, and the built-in Wi-Fi makes it easy to get photos off the device. Canon is marketing the product to journalists and other multimedia professionals who need different types of media. Continue reading Canon’s New XC10 Camera Shoots Still Photos and 4K Video

Apple has developed a new iPhone camera with a light splitting cube that can more accurately display colors and produce sharp images even in low-light situations. The tiny digital camera uses three sensors and a light-splitting cube to differentiate between three different color components, creating a sharp and colorful image from all three. This light-splitting technology is similar to the approach used in high quality cameras from companies such as Canon, Panasonic and others. Continue reading Apple Patents Light-Splitting Camera Tech for Color Accuracy

Facebook believes that it can charge marketers more money to advertise to “influencers,” the individuals responsible for sharing information that often causes spikes in the local share rate. The social network recently patented a new method to determine exactly who those influencers are. Unlike the methods of other Internet companies, Facebook does not measure the influence of an individual by the number of followers or connections, but rather the percentage of followers who re-share content. Continue reading Facebook Patents a Unique Method for ‘Influencer Marketing’

On the third and last full day of the HPA Tech Retreat in Indian Wells, California, a panel of imaging experts drilled down into some of the more esoteric topics related to 4K and digital acquisition. Among the topics addressed were sensor-lens options for 4K acquisition; solar activity and lit/stuck/dead pixels; design challenges of long-range zoom lenses for 4K S35 digital cameras; video/D-Cinema camera/sensor noise; the role of nonlinear coding of the TV image; and 4K, HDR and imagers. Continue reading HPA Tech Retreat: Understanding the New Digital Acquisition

This year’s edition of Interbrand’s “Best Global Brands” report places Apple in the No. 1 spot as the world’s most valuable brand for the second year in a row. Apple and No. 2 brand Google knocked Coca-Cola to the No. 3 spot last year. The top three positions are the same for 2014. The report, which provides a ranking of the top 100 valuable global brands, list a growing number of technology brands. Microsoft, Samsung and IBM are listed in the top 10, while Intel, Cisco, Amazon, Oracle and HP are in the top 20. Continue reading Report: Apple and Google Battle for Top Spot in Global Brands

Canon unveiled new models of its Vixia camcorders and PowerShot cameras at CES, including the $300-$450 Vixia HF R52, HF R50 and HF R500 camcorders with 57x zoom; the $400 Vixia mini X compact personal camcorder with 12.8 megapixel sensor; the $250 PowerShot SX600 HS with 18x optical zoom and 16-megapixel CMOS sensor; the $200 ELPH 340 HS with 12x optical zoom; and the $350 PowerShot N100 digital camera, which includes a new “dual capture mode.” Continue reading Canon Unveils New Vixia Camcorders and PowerShot Cameras

High-end camera sales have taken a dive this year, as the popularity of smartphones with powerful built-in cameras and related apps rises. Research firm IDC predicts shipments of digital single-lens reflex, or DSLR, cameras will decrease by more than 9 percent from last year. The two biggest camera manufacturers, Canon and Nikon, have even lowered their expected sales numbers, raising questions about whether consumers’ tastes are changing in an era of mobile devices. Continue reading DSLR Sales Impacted By Ease and Quality of Phone Cameras

Sony’s newest cameras, the Alpha 7 and 7R, are what the company calls “the world’s smallest full-frame interchangeable lens models” — and they’re threatening the bulky DSLRs that have been standard for years. The full-frame sensored cameras weigh only about a pound each, yet they record images that are equal in detail and sharpness to those from larger models like the D800 and the Canon 5D Mark III. The new Sony cameras will be on the market in December. Continue reading Sony’s Newest Pro-Quality Cameras Threaten Bulky DSLRs

Santa Clara, CA-based Assimilate has launched a free media player for visual effects artists, cinematographers and prosumers that supports Raw footage from digital cinematography and DSLR cameras. The new Scratch Play also supports formats such as OpenEXR and ProRes, providing digital imaging professionals and DSLR enthusiasts with the ability to review shots, pull stills, export CDLs or LUTs, and review animation at full resolution. Continue reading Scratch Play: Assimilate Launches Universal Media Player

I recently spent an hour with Richard Raddon, co-founder of ZEFR (formerly MovieClips), a Venice, California company that is “connecting fans and franchises for the good of all.” MovieClips was co-founded by Raddon and Zach James about three years ago. The company developed proprietary technology that allowed them to identify content on YouTube. When MovieClips became ZEFR, it shifted its focus to help studios, sports, TV and music videos collect and monetize postings on YouTube. Continue reading ZEFR Helps Content Creators Reach Their Hidden Audience

Impacted by the growing popularity of camera phones, compact digital camera sales continue to decline, especially for Canon and Nikon. Sales have also suffered among high-end cameras. Combined, Canon and Nikon had 44 percent of all global sales, according to IDC. Camera manufacturers are hoping that high-end models with interchangeable lenses will improve sales. These cameras have higher margins compared to compact cameras, approximately 15 to 25 percent, according to analysts.

Continue reading Compact and High End Cameras Suffer Due To Smartphones