HPA Tech Retreat: How Did 8K Media Get Here So Quickly?

That’s what ROAM Consulting president Pete Putman asked in his HPA Tech Retreat discussion of the apparently out-of-nowhere rise of 8K. But the presentation’s title — “8K: Whoa! How’d We Get There So Quickly?” — was actually misdirection, as Putman showed in great detail how the development, research and plans for 8K go as far back as the 1990s. His advice for those considering a 4K television is that they won’t have to wait long to buy an affordable 8K one. (Although many in the audience preferred the purchase of a 4K TV with HDR.) “CES 2019 was full of 8K TV models,” he noted. Continue reading HPA Tech Retreat: How Did 8K Media Get Here So Quickly?

Adobe Previews Photoshop for iPad and Lightroom Updates

At its Adobe MAX show in Los Angeles this week, the company debuted a preview of Photoshop for iPad, stating plans to bring the full version to other tablets. The iPad Photoshop app is based on current code for the desktop version, and, within a few versions, will offer identical tools as the desktop version, including layers, masking and 3D. This move comes after Adobe brought Lightroom to mobile devices; at MAX, the company unveiled facial recognition, improved search and updated sharing tools for Lightroom. Continue reading Adobe Previews Photoshop for iPad and Lightroom Updates

Netflix’s New Logo Program Will Certify Post Production Tools

Netflix launched its Post Technology Alliance logo program last week, with plans to certify post-production products and systems from manufacturers and vendors that meet the streaming service’s technical and content delivery specs. “The Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, Netflix director of post partnerships and integrations, noting that certified vendors are “committed to better interoperability and faster innovation cycles.” Adobe, Avid, Blackmagic Design, Canon, Panasonic, RED Digital Cinema and Sony are among those with products already certified. Continue reading Netflix’s New Logo Program Will Certify Post Production Tools

Sony Mirrorless Camera Lays Down Gauntlet for Canon, Nikon

Sony’s Alpha a7R III camera features a mirrorless design that allows photographers to take beautifully focused images of fast-moving objects. That’s a big contrast from the mirror-and-prism systems that have dominated cameras such as DSLRs (digital single-lens reflex). Mirrorless systems grab light much faster and use software to keep the images in focus. Professional photographers such as Kenneth Jarecke, who shot images during the Gulf War, are quickly becoming early adopters of the new camera. Continue reading Sony Mirrorless Camera Lays Down Gauntlet for Canon, Nikon

RED Debuts Android Smartphone That Creates 4D Holograms

RED, the company known for its 4K Epic and Weapon film/TV cameras, just debuted a smartphone, the RED Hydrogen One, which will be offered by AT&T and Verizon. The Android phone, which has a 5.7-inch display, is, says the company, “the foundation of a future multi-dimensional media system.” The phone can connect to RED’s other cameras via pogo pins and, in the future, to lens mounts and other modules. RED’s first such module will be a DSLR-similar camera sensor. The phone also produces holographic images. Continue reading RED Debuts Android Smartphone That Creates 4D Holograms

Red Hat and Lenovo Entice Startups to Join Anti-Troll Network

Four years ago, Google and Canon founded the non-profit LOT (License on Transfer) Network to combat litigation by trolls — companies that don’t make products, but seek profits from challenging patents. Now, Red Hat and Lenovo Group, two of LOT’s 224 members, are offering free patents to any startup that joins the group. When the dotcom bubble burst 20 years ago, bankrupt firms sold their patents, which were bought by speculators. Patent suits are declining, but are still an issue for companies of all sizes. Continue reading Red Hat and Lenovo Entice Startups to Join Anti-Troll Network

NAB 2018: Hollywood Pushes HDR Production, Post – Part 1

At NAB 2018 in Las Vegas, a panel of Hollywood leaders described the progress of high dynamic range (HDR) as part of the motion picture, TV, and home entertainment pipelines. They also revealed some of the pitfalls that continue to bedevil adoption of the new standard, as well as spell out the changes that need to take place for HDR to be fully embraced. Sony Pictures Entertainment senior vice president, technology Bill Baggelaar noted however that, “consumers have a preference for HDR,” underlining its inevitability. Continue reading NAB 2018: Hollywood Pushes HDR Production, Post – Part 1

End of an Era: Fujifilm to Acquire Photocopying Pioneer Xerox

After 115 years, Xerox has ceased operation as an independent company, agreeing to sell more than 50 percent of its business to Fujifilm Holdings in a $6.1 billion deal that will include restructuring and job cuts. In its heyday, Xerox introduced the first copying machine, and its Xerox Palo Alto Research Center (PARC) refined the computer mouse and graphical-user interface and built the Alto, a prototype personal computer that sold 1,000 units. Over the years, Xerox lost its innovation mojo and joined the ranks of Kodak and BlackBerry, two other companies that introduced groundbreaking technologies. Continue reading End of an Era: Fujifilm to Acquire Photocopying Pioneer Xerox

CES 2018: Overview of the Show Floor, Key Themes and Areas

Broad but logical thematic lines distribute exhibits across three main event areas at CES 2018 in Las Vegas: the entire Las Vegas Convention Center (Tech East), the Sands Convention Center (Tech West), and the Aria (Tech South). Tech East will focus on sectors such as e-commerce, security, manufacturing, gaming, VR, AR, AI, automotive, cameras, computing, displays and CE devices. For those interested in health, fitness, wearables, sports tech and the smart home, you’ll want to visit Tech West. And Tech South will feature C Space, which will address disruptive trends and how they are going to change the future of brand marketing and entertainment. Continue reading CES 2018: Overview of the Show Floor, Key Themes and Areas

Canon Announces New Cameras in EOS Digital Cinema Line

At Cine Gear Expo on the Paramount Pictures lot, Canon unveiled the much-anticipated Canon EOS C200 and Canon EOS C200B Digital Cinema Cameras, the latest in its EOS digital cinema line. Key new features are two 4K video formats, Canon’s  Cinema RAW Light and MP4, targeting HDR productions. The cameras also have a dual DIGIC DV6 image processing system, which was developed for these cameras as well as Canon’s Dual Pixel CMOS AF system. Both cameras are slated to deliver in August 2017. Continue reading Canon Announces New Cameras in EOS Digital Cinema Line

Documentarians Entreat Camera Manufacturers for Encryption

Documentary filmmaker Laura Poitras, who shot the Oscar-winning “Citizenfour” about Edward Snowden, along with 150 other documentary filmmakers, signed an open letter from the nonprofit Freedom of the Press Foundation (FPF) asking camera manufacturers Canon, Nikon, Olympus, Sony, Fuji, Kodak and Ricoh to add encryption features. The fear is that thieves, law enforcement or agents of authoritarian governments can access footage by simply taking possession of the camera, and the documentarians want protection. Continue reading Documentarians Entreat Camera Manufacturers for Encryption

GoPro to Lay Off 200 Employees, Tony Bates Stepping Down

Following failed attempts at becoming a media company, GoPro announced it plans to shutter its entertainment division and cut 15 percent of its staff, about 200 full-time positions. Former Microsoft exec and Skype CEO Tony Bates, president of GoPro since 2014, will step down by the end of the year. Despite high-profile hires, including Charlotte Koh from Hulu Originals and Bill McCullough from HBO Sports, as well as a 2014 Emmy for its Hero 3 camera and a variety of athlete endorsements, GoPro has been unsuccessful in pushing its entertainment offerings. After losing about half its value this year, the company hopes that restructuring will help return it to profitability. Continue reading GoPro to Lay Off 200 Employees, Tony Bates Stepping Down

Patents, Investments Point to Significant Future for VR and AR

Sony dominates U.S. patent filings related to virtual reality, followed by IBM, Samsung, Microsoft and Canon. Magic Leap and Reveo are the leading startups when it comes to published patents related to VR. Microsoft, Sony and Qualcomm have the most published patents related to augmented reality, although they do not necessarily lead in the number of AR inventions. Osterout Group and Magic Leap are the clear leaders in published AR patents. All the companies on these lists have far fewer inventions than patents because multiple patents may be included in a single invention. Continue reading Patents, Investments Point to Significant Future for VR and AR

HPA Tech Retreat: The Production Workflow Incorporating HDR

A panel of cinematographers, a digital imaging technician and a camera manufacturer talked about HDR production workflow issues that begin in pre-production discussions. The panel’s moderator, VFX cinematographer Mark Weingartner, asked the panelists if there were “fundamental differences between the ways we have been shooting and the way we need to shoot” for HDR. Cinematographer Bill Bennett, ASC noted that “since the inception of cinematography, we’ve been recording HDR images with film.” Continue reading HPA Tech Retreat: The Production Workflow Incorporating HDR

Panasonic Revives 8K Research, New Cameras Slated for 2018

Panasonic has renewed its efforts to develop 8K image sensors for video. The company had stopped R&D in this area in 2011, in response to financial considerations, but as its earnings increased, it revived its work in this sector, now pledging to invest $80.8 million (10 billion yen) into R&D. Production of the sensors is likely to be outsourced, and production models are expected on the market by 2018. The first targeted use for the 8K sensors will be consumer and broadcast cameras. Continue reading Panasonic Revives 8K Research, New Cameras Slated for 2018

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