Ad-Blocking Results in $22B in Lost Ad Revenue, Says Report

Ad-blocking software has grown dramatically in usage; an estimated 200 million people worldwide now use ad-blocking software of which 45 million are in the U.S. That’s one of the findings of a report sponsored by Adobe and PageFair, two companies concerned about the implications of such software on the advertising industry. Ad-blocking is responsible for nearly $22 billion in lost revenue this year. The Dublin-based PageFair focuses on helping advertisers regain some of this lost revenue. Continue reading Ad-Blocking Results in $22B in Lost Ad Revenue, Says Report