The Pepsi Challenge is Retooled for Today’s Social Generation

Forty years ago, Pepsi famously conducted a series of blind taste tests where participants were given two sample cups of soda containing Pepsi in one and Coca-Cola in the other. That campaign, known as the “Pepsi Challenge,” is about to resurface, only this time Pepsi plans to take a very different approach. Pepsi has brought on celebrities such as Usher, Serena Williams and Usain Bolt to encourage consumers of today’s generation to partake in socially responsible and pop culture embedded challenges. Continue reading The Pepsi Challenge is Retooled for Today’s Social Generation

“Exploding Kittens”: New Card Game Breaks Kickstarter Record

In just over one week, the Kickstarter campaign for the “Exploding Kittens” card game attracted more than 119,000 backers, breaking the crowdfunding site’s record for the most backers. The campaign, which continues for another two weeks, has raised more than $5.3 million as of press time today. The card sets for the Russian roulette-inspired game will start shipping this summer. The meteoric success of “Exploding Kittens” is unusual because Kickstarter is mainly known for funding tech projects and video games. Continue reading “Exploding Kittens”: New Card Game Breaks Kickstarter Record

New Tool for Film Marketers Analyzes Buzz on Social Media

United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

Reddit Introduces Crowdfunding Service Called Redditmade

Redditmade, unveiled Wednesday, helps users raise money to create and sell customized products. The crowdfunding service gives users 30 days after creating an item to raise the money and send the product out. Reddit will then take a cut of the campaign for platform costs. While Redditmade is similar to Kickstarter, it focuses on physical goods rather than ideas. It then encourages users to donate revenue from successful campaigns to charities and causes. Reddit also plans to give a percentage to charity. Continue reading Reddit Introduces Crowdfunding Service Called Redditmade

Target Introduces New Ad Campaign Featuring YouTube Stars

Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Continue reading Target Introduces New Ad Campaign Featuring YouTube Stars

AMC Banks on Quality Over Quantity with New Reclining Seats

AMC, the nation’s second largest movie theater chain, has decided to swap many of its traditional theater seats with reclining models at 1,800 of its 5,000 locations. This switch will remove up to two-thirds of an auditorium’s seating capacity. In the next five years, AMC plans to spend around $600 million to make the renovations, which cost between $350,000 and $500,000 per auditorium. The swap will occur only in locations that need to attract more customers. Continue reading AMC Banks on Quality Over Quantity with New Reclining Seats

Corporate Shift in Social Media Seeks Quality Over Quantity

Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

Report: Copyright Alert System Distributes 1.3 Million Notices

The Center for Copyright Information released official figures on Wednesday regarding the first 10 months of the anti-piracy program initiated by movie studios, record companies and Internet providers. The group reports that it has forwarded 1.3 million copyright alerts thus far to consumers that have been accessing infringing media content. The voluntary industry agreement was designed to educate consumers and curb online copyright infringement. Continue reading Report: Copyright Alert System Distributes 1.3 Million Notices

Reset the Net: Campaign Opposes Mass Internet Surveillance

More than twenty tech companies and civil liberties groups have started a coalition to fight the National Security Agency’s mass Internet surveillance programs. On June 5, these groups will participate in a “Reset the Net” day of action by posting the campaign’s splash screen on websites and mobile apps. The coalition is distributing free privacy protection software tools to users and calling on developers to add NSA resistant features to sites and apps. Continue reading Reset the Net: Campaign Opposes Mass Internet Surveillance

CENTR Camera Records Everything Around You All at Once

Startup CENTR Camera, comprised of former Apple employees part of the iPhone camera team, has created a camera that allows users to capture everything happening around them simultaneously. The camera combines smartphone hardware and imaging software. The circular shaped camera combines footage captured by four 5-megapixel cameras into one 360-degree panoramic video. The device can easily fit in a user’s hand, weighs about the same as a first generation iPod, and will cost $399. Continue reading CENTR Camera Records Everything Around You All at Once

Nielsen and comScore Initiatives Highlight Focus on Mobile

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Small Theaters Face Challenges in Shift to Digital Distribution

As Hollywood studios are shifting from distributing movies on film to digital distribution via hard drives and satellite, many small theaters cannot afford $60,000 or more to upgrade and support the new technology. Theater owners are faced with the difficult decision between investing in new equipment or closing down their theaters. Meanwhile, most major U.S. cinema chains have already converted to digital cinema, many with the support of Wall Street-financed programs. Continue reading Small Theaters Face Challenges in Shift to Digital Distribution

Google Glass Brings Fans on Real “Walter Mitty” Adventures

To promote the home entertainment release of Ben Stiller’s “The Secret Life of Walter Mitty,” Twentieth Century Fox has teamed up with Google Glass and YouTube personality, iJustine, for a new way to experience Mitty’s adventures. From April 8-15, iJustine is in Reykjavik, Iceland as part of a crowdsourced adventure, recording her endeavors with Google Glass, and posting them on YouTube and other social media platforms. The film comes to Blu-ray and DVD April 15. Continue reading Google Glass Brings Fans on Real “Walter Mitty” Adventures

SPROCKIT Startup Enables Companies to Leverage Fan Content

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content

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