Companies Prep for Brunt of California Consumer Privacy Act

Beginning January 2020, the California Consumer Privacy Act (CCPA) will allow that state’s residents to find out exactly what personal data companies hold about them — and ask them to delete such information. Consumers will also have the option of opting out of allowing their personal information to be sold. The legislation — which was designed to make Amazon, Facebook, Google and others more transparent — will impact a wide range of companies, large and small, including airlines, banks, retailers and restaurants. Continue reading Companies Prep for Brunt of California Consumer Privacy Act

Ad Execs Wrestle Over Objectionable Content, Privacy Laws

At this year’s Cannes Lions International Festival of Creativity, attendees aired their concerns about online data privacy and brand safety. The latter has been highlighted over the last years as advertisements have appeared next to objectionable content on Facebook, Google’s YouTube and other digital platforms. McDonald’s, Clorox, Nestlé, Epic Games and AT&T are among the advertisers that froze ads due to this ongoing problem. Some attendees asked for federal privacy regulations to protect consumers and avert state-by-state legislation. Continue reading Ad Execs Wrestle Over Objectionable Content, Privacy Laws

Microsoft Urges U.S. to Adopt Laws Similar to EU’s GDPR

Microsoft corporate vice president/deputy general counsel Julie Brill believes that the federal government is essential in guaranteeing “a strong right to privacy” in the United States. She noted that California and Illinois have enacted serious data protection laws, but that the U.S. needs federal regulation. She came to that conclusion after observing that the European Union’s General Data Protection Regulation (GDPR), enacted almost one year ago, has been “very effective” in transforming how companies manage personal data. Continue reading Microsoft Urges U.S. to Adopt Laws Similar to EU’s GDPR

New California Privacy Bill Leads to Concern Across Industries

Since California passed the consumer privacy bill known as AB 375, numerous tech companies, trade associations and lobbyists have been pushing for changes before it goes into effect in January 2020. The strict law was passed quickly to fend off an initiative from Californians for Consumer Privacy, which wanted to put the issue on the ballot. Now, with a few days left in the legislative session, lawmakers in California may vote on a replacement bill, SB-1121, that could substantially change the intent of the original law. Continue reading New California Privacy Bill Leads to Concern Across Industries

California Passes Tough New Law to Protect Online Privacy

The California State Legislature quickly passed a digital privacy law that gives consumers much more control over their online personal data. Governor Jerry Brown signed the law into effect, narrowly beating a deadline to remove another, tougher initiative headed for the November ballot. Consumers now have the right to know what information tech companies are collecting, and why they’re collecting it, as well as with whom they are sharing it. Consumers can also demand their data be deleted or not sold or shared. Continue reading California Passes Tough New Law to Protect Online Privacy

California Data Privacy Measure Is Likely to Impact the Nation

It’s not just Europe that’s battening down the privacy hatches with the recently activated General Data Protection Regulation (GDPR). California voters in November will likely be able to weigh in on the California Consumer Privacy Act of 2018, an initiative that would provide the state one of the broadest online privacy laws in the country. One of this initiative’s most significant backers is San Francisco real estate mogul Alastair Mactaggart, who put more than $2 million of his own money into getting it on the ballot. Continue reading California Data Privacy Measure Is Likely to Impact the Nation