August 9, 2019
Acquired by iHeartMedia, the podcast “Stuff You Should Know” is now on track for global expansion. The podcast, which has been downloaded more than a billion times in the last 11 years, tackles topics as diverse as artificial sweeteners, time zones and deepfakes. As part of the expansion, iHeartMedia will make “Stuff You Should Know” and five other podcasts available next year in French, German, Hindi, Portuguese and Spanish. Last year, the radio broadcaster bought StuffMedia, the studio that produces the podcast, for $55 million. A number of other media companies are also taking a global approach to podcasting. Continue reading Media Companies Look to Expand Podcasting Outside U.S.