Google and Vizio Partner for First Chromecast-Powered TV Set

According to multiple unnamed sources, Google and TV manufacturer Vizio are partnering on new TV sets with built-in Chromecast-like functionality. The new sets are reported to allow consumers to initiate streaming of online services like Netflix and Hulu from mobile devices. This move is a sharp contrast to Google’s previous model, which drew a line between Chromecast and its Android TV, a smart TV platform launched in 2014 that runs apps on the TV set with navigation via a remote control. Continue reading Google and Vizio Partner for First Chromecast-Powered TV Set

Viggle Audience Network Offers New Advertising Opportunities

Viggle, creator of the mobile second screen app and loyalty program that rewards viewers for engaging with TV shows, has launched the Viggle Audience Network, providing advertisers with access to an audience of nearly 10 million users. While Viggle has nearly three million registered users, it also leverages users from initial launch partners including discovery platform Boxfish, independent fan site BuddyTV and Dijit Media’s NextGuide. Viggle will be able to sell ads across the entire group. Continue reading Viggle Audience Network Offers New Advertising Opportunities