More Americans Now Subscribing to Multiple SVOD Services

According to Leichtman Research Group, the number of U.S. consumers subscribing to more than one of the big three SVOD services — Netflix, Amazon Prime Video and Hulu — more than doubled to 58 percent in 2021, up from 28 percent 2016. Overall, 78 percent of U.S. households now subscribe to one of the three, compared to 59 percent in 2016. Among those that have any of the three top-tier SVOD services, 74 percent also pay for a second service of some sort, versus 47 percent in 2016. Findings from LRG’s Emerging Video Services study are based on a survey of 2,000 households nationwide. Continue reading More Americans Now Subscribing to Multiple SVOD Services

Apple iTunes Losing Market Share for Movie Rentals, Sales

Apple’s iTunes Store continues to lose market share for video viewers. In 2012, say sources, the company was responsible for well over 50 percent of movie rentals and sales; that figure has now decreased to between 20 percent and 35 percent. The figures are uncertain because no trade group or company tracks market share of digital movies, but several Hollywood studios have reported a decline in the amount of business with iTunes. An Apple spokeswoman said the company is targeting subscription services, an area experiencing significant growth. Continue reading Apple iTunes Losing Market Share for Movie Rentals, Sales

Milestone: Netflix Service Surpasses DVR in U.S. Households

According to Leichtman Research Group’s latest on-demand study, more TV households in the U.S. now have Netflix (54 percent) than a digital video recorder (53 percent), marking a first for the streaming service. The study also found that 64 percent of households presently use SVOD services from Netflix, Amazon and/or Hulu. “In 2011, according to the research firm, 44 percent of TV households had a DVR and 28 percent had Netflix,” reports Variety. “About 23 percent of all adults in TV homes stream Netflix daily … compared with 6 percent who did in 2011. LRG president Bruce Leichtman noted that Netflix’s penetration is boosted by password sharing.” Continue reading Milestone: Netflix Service Surpasses DVR in U.S. Households