Nielsen Is Going Private in $16B Sale to Private Equity Group

Audience measurement firm Nielsen has been sold for $16 billion to a consortium led by private equity firms Evergreen Coast Capital and Brookfield Business Partners. The price represents $28 per share — a 60 percent premium over Nielsen’s share price earlier this month when news of the discussions surfaced and 10 percent more than the consortium offered last week. Nielsen reported global revenue of $3.5 billion in 2021. Media viewership data collected by Nielsen helps guide the spending of billions in advertising dollars each year. Nielsen will go private if the deal closes. Continue reading Nielsen Is Going Private in $16B Sale to Private Equity Group