Apple Purchases Startup to Bolster Analytics for Beats Music

Apple has acquired British startup Semetric to analyze the data from music sales, streaming services, and social networks. Semetric’s music analytics tool, Musicmetric, is already popular with music labels and industry clients. The $50 million acquisition will likely help improve Beats Music, which will be built into Apple’s iOS update this year. With download sales continuing their decline, Apple and other companies need data analytics to better understand digital music consumption. Continue reading Apple Purchases Startup to Bolster Analytics for Beats Music

Yahoo News Digest Now Available Globally on iOS and Android

Last week, Yahoo announced the launch of its News Digest app for Android devices. The company has also made the iOS version available for all users worldwide by adding Canadian and International editions (it was originally only available to iOS device users based in the United States or United Kingdom). Using algorithmic and human curation, Yahoo News Digest provides news round-ups twice a day, each story presented with a collection of articles, maps, Wikipedia entries, videos and photos. Continue reading Yahoo News Digest Now Available Globally on iOS and Android

Atlantic Develops VR Content for Oculus Rift, Project Morpheus

Adrian Pennington forwarded us news that British television producer Atlantic Productions is developing virtual reality narrative content, including documentary, CG and drama pilots for Facebook’s Oculus Rift and Sony’s Project Morpheus. Atlantic Productions is the company behind noted nature documentaries such as “Galapagos,” “Kingdom of Plants” and the BAFTA-winning “Flying Monsters 3D.” Atlantic hopes to bundle some of its VR content with the Oculus Rift when it becomes commercially available. Continue reading Atlantic Develops VR Content for Oculus Rift, Project Morpheus

Product Placement Most Effective When Viewers Are Scared?

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

Netflix Joins European Cable Boxes, Targets U.S. Operators

Although Netflix apps are currently offered on over 1,000 devices, they have been absent from cable boxes. This week, Netflix launched an app on Swedish TiVo boxes used by the cable operator Com Hem, which allows viewers to see Netflix’s catalog adjacent to live TV programming. The video service announced a similar deal with cable operator Virgin in the U.K. last year, and is working with Waoo in Denmark. Netflix is looking to pair with U.S. cable operators before the end of this year. Continue reading Netflix Joins European Cable Boxes, Targets U.S. Operators

Zynga Turns Social Games to Online Gambling on Facebook

Social gaming company Zynga is releasing gambling games in the UK, where online gambling is legal. Zynga has partnered with British online gambling company Bwin.party to introduce gambling games for Facebook and mobile devices. The gambling titles plan to leverage the popular social and mobile aspects of online games. The partnership may also be a sign that others will enter the online gambling market. Continue reading Zynga Turns Social Games to Online Gambling on Facebook