The Chernin Group and AT&T Take Majority Stake in Fullscreen

Otter Media announced yesterday that it has taken a majority stake in Fullscreen in a deal that values the digital media company at about $200-$300 million. Otter Media is a joint venture between AT&T and The Chernin Group. Fullscreen connects popular online personalities — such as YouTube stars Connor Franta, the Fine Brothers, and Our2ndLife — with brands interested in reaching an audience under 30 that is increasingly looking online for entertainment. Continue reading The Chernin Group and AT&T Take Majority Stake in Fullscreen

YouTube Stars Hire Agents, Managers in Traditional Media Push

More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

John Green Helps Mental Floss Succeed with Magazine Videos

Mental Floss — a quirky magazine focusing on knowledge and trivia — has become an unlikely online video success story by deploying author and YouTube star John Green. Before writing “The Fault in Our Stars” and other acclaimed novels, the author worked for the magazine. A year ago, Green started “The List Show,” a weekly YouTube post for Mental Floss. His short segments reach millennials, boosting views to 81 million since February 2013, easily beating most magazine video competition. Continue reading John Green Helps Mental Floss Succeed with Magazine Videos

Twitter Hopes New Import Feature for Vine Will Attract Brands

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

Instagram’s Audience Engagement is Triple That of Facebook

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook

Second Screen: Shazam Unveils Sales Platform for TV Networks

Each month, almost 100 million people use song-recognition app Shazam. Many shows and ads integrate Shazam to supply special offers or exclusive content. The app now plans to launch Resonate, a sales platform to help television networks monetize the viewers that use second screens while watching television. The platform aims to help network partners exert more control over the messages and content users receive when using Shazam while watching TV.  Continue reading Second Screen: Shazam Unveils Sales Platform for TV Networks

Newstag Slated to Launch Crowd-Curated Video News Service

Swedish startup Newstag has developed a compelling revenue-sharing approach that it hopes will solve the “broken economic model” of today’s news dissemination and consumption. Newstag plans to help professional news organizations, brands, NGOs and general consumers make money from news when it launches its service commercially in September. According to journalist and ETCentric contributor Adrian Pennington, the company recently announced $1.3 million in seed funding. Continue reading Newstag Slated to Launch Crowd-Curated Video News Service

UK Police Fight Piracy by Replacing Online Ads with Warnings

The Police Intellectual Property Crime Unit (PIPCU) of London has partnered with Project Sunblock, a content verification company, to help take down copyright infringing websites by replacing ads with warnings. The warning, which notifies site visitors that the site is under criminal investigation, serves as an alternative to when an advertisement from a Project Sunblock client is about to be placed on a piracy site. This solution helps keep respected brands off illegal sites. Continue reading UK Police Fight Piracy by Replacing Online Ads with Warnings

New Hasbro Site Turns Amateur Creations into 3D Printed Toys

Toy maker Hasbro and 3D printing service Shapeways have teamed up to bring the power of toy design to the hands of consumers. The two companies launched the SuperFanArt site for My Little Pony toys. Users can create, share and even sell their pony designs through the Shapeways’ marketplace. The first 3D printed My Little Pony toys will be shown at Comic-Con this week. Hasbro plans to add more of its brands to the SuperFanArt site later in the year. Continue reading New Hasbro Site Turns Amateur Creations into 3D Printed Toys

Social Television: Twitter Acquires Video Platform SnappyTV

Twitter acquired SnappyTV last week, a video editing platform that helps TV networks and cable channels share their video clips on social media. SnappyTV already has Twitter data built into its platform, and Twitter plans to further integrate SnappyTV with Twitter Amplify, which distributes video clips and ads across Twitter feeds. The acquisition marks Twitter’s next step in its social television strategy, shortly after losing two top execs who served as champions of the initiative. Continue reading Social Television: Twitter Acquires Video Platform SnappyTV

Facebook to Offer Expanded User Data for More Targeted Ads

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

Wanelo: Like a Digital Mall That Makes Online Shopping Social

Deena Varshavskaya launched Wanelo, a platform for both online shopping and social networking, in 2012. Two years later, the site has 11 million users and access to 12 million products and 300,000 stores worldwide, from big brand names to small boutiques. The image-intensive site allows users to browse, share, and purchase products immediately. Wanelo does not stock the products itself, but rather, every product is linked to a store’s online site. Continue reading Wanelo: Like a Digital Mall That Makes Online Shopping Social

Today’s Piracy Sites Making Millions in Advertising Revenue

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

Vevo Announces Original Content, Expanded Pact with Twitter

Vevo, YouTube’s single largest music supplier of videos, does not just distribute music videos. At the 2014 NewFronts presentations, Vevo introduced seven new original series that explore different aspects of music and the artists that create it. Vevo also announced deals with Twitter to promote videos and Mirriad to integrate brands into their new content. The digital music video powerhouse also plans to host a live concert in the fall of 2014. Continue reading Vevo Announces Original Content, Expanded Pact with Twitter

Branded Video Content Migrates from TV to Online Platforms

At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms

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