NBA Debuts Fan-Created Video Initiative Aimed at Millennials

The NBA, partnering with BroadbandTV (BBTV), has introduced a new multi-platform video initiative, NBA Playmakers. Aimed at millennials, the new online video network allows fans to make their own videos, with access to some NBA content and inclusion on a soon-to-launch YouTube channel. A video that draws a big audience or shows special talent will win its creator tickets, access to the NBA video team and other goodies. This initiative is the first foray that the league, with BBTV, plans to showcase high-quality fan content. Continue reading NBA Debuts Fan-Created Video Initiative Aimed at Millennials

Instagram Debuts New Algorithm, Bumps Video to 60 Seconds

Facebook-owned Instagram is testing a new algorithm, which will choose which posts users see in their feed and in what order. Brands are worried, afraid that means their posts won’t be seen. That’s essentially what happened when Facebook changed its algorithm, and the Pages that businesses and brands built to reach fans for free, slowly but surely disappeared from their followers’ feeds. Instagram also announced that it is rolling out a new cap for videos, bumping the limit from 15 seconds to 60 seconds. Continue reading Instagram Debuts New Algorithm, Bumps Video to 60 Seconds

After Months of Setbacks, Foxconn Strikes Deal to Buy Sharp

Foxconn, the Taiwan-based factory operator best known for assembling Apple’s iPhones, is acquiring two-thirds of Japanese electronics manufacturer Sharp, which supplies phone screens to Apple. The $3.5 billion deal, which follows a slew of public negotiations, rumors and setbacks, could provide Foxconn with leverage to make it a more attractive Apple partner. However, some analysts suggest that the acquisition will hand Foxconn an ailing and costly business. Foxconn is facing rising labor costs in China and a global slowdown in smartphones, while Apple diversifies its supply chain. Continue reading After Months of Setbacks, Foxconn Strikes Deal to Buy Sharp

GDC 2016: Creating Virtual Worlds for Companies and Brands

Tony Christopher, president and CEO of Landmark Entertainment Group, is currently developing a Virtual Worlds Fair. The project started with a discussion with Steven Spielberg 20 years ago, and is currently moving forward with funding from Chinese backers. The fair will feature four key areas: Dataland, an entertainment and education VR experience for children; Intencity, for branded VR experiences; Passportal, to virtually experience the wonders of different countries; and the Tower of Humanity, to celebrate the planet through virtual experiences. Continue reading GDC 2016: Creating Virtual Worlds for Companies and Brands

Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Facebook Adds Algorithm, Indexing to Grow Search Capabilities

Facebook has always had its eye on search, but the company is trying again to take on Google and Twitter. Facebook already handles 1.5 billion searches a day on its site, but the vast majority of those searches are for names. In October 2015, Facebook made it possible to search for all public posts, developing an algorithm to rank trillions of posts daily. If its efforts pay off, Facebook will dwarf Twitter’s 320 million users, and provide a more personal, friend-oriented spin on Google’s more generic search. Continue reading Facebook Adds Algorithm, Indexing to Grow Search Capabilities

NBCUniversal Integrates Data Platforms to Hone Ad Targeting

Comcast’s NBCUniversal opened a new division, Audience Studio, to make it easier for advertisers to use data to target audiences across TV, digital and social media. Headed up by data platforms/strategy executive Denise Colella, Audience Studio brings together four different ad buying products that NBCU has unveiled over the past few years. The company is also debuting a new data management platform, that lets advertisers match their own data with NBCU and third party data to create specifically targeted campaigns. Continue reading NBCUniversal Integrates Data Platforms to Hone Ad Targeting

Viacom Signs Multiyear Deal with Snapchat to Sell Advertising

Viacom just inked a multi-year deal with Snapchat to sell advertising for the vanishing-message app. Viacom will get a bigger investment in digital media and the millennial-focused Snapchat — which already carries content from Viacom’s MTV and Comedy Central — will get the chance to draw in bigger advertisers. In addition, Viacom will add the U.S. version of MTV and an international version of Comedy Central on Snapchat’s “Discover” page, where CNN, Vox, Mashable and The Wall Street Journal also have channels. Continue reading Viacom Signs Multiyear Deal with Snapchat to Sell Advertising

NBCUniversal’s Burke: Netflix is Friend, Enemy and Frenemy

NBCUniversal chief executive Steve Burke did not anticipate the big impact of time-shifting and over-the-top services such as Netflix and Hulu on the cable business, he said during CES 2016. Instead, he believed cable entertainment ratings would be stronger than they are today. At the same time, he doesn’t consider Netflix to be just an enemy but, rather, a friend and frenemy as well. More puzzling to him is how advertisers discount television in favor of digital outlets, which, he notes, do not have the reach or emotional impact of TV. Continue reading NBCUniversal’s Burke: Netflix is Friend, Enemy and Frenemy

Media Networks Look at Platforms, Brands, Game-Changers

In a multi-channel, multi-device and multi-platform world, any given network finds it increasingly difficult to differentiate itself from the others. Good programming isn’t enough when so many outlets are producing so many quality shows. This was the dilemma that panelists wrestled with in a conversation on “Hollywood Media: Platforms and Brands.” One clear message was that a younger generation doesn’t make distinctions among screens, as long as they are getting the content they want. Continue reading Media Networks Look at Platforms, Brands, Game-Changers

BuzzFeed Introduces Yet Another Top Facebook Video Page

BuzzFeed, already a top Facebook video contributor with four different brands, launched another one in October: Top Knot, which focuses on beauty and fashion. The Top Knot Facebook page already has nearly 1 million fans and has logged almost 200 million views in two months, with a handful of clips generating up to 7 million views each. BuzzFeed and NBCU, which invested $200 million in the company, are looking into ways to collaborate, in addition to an announced plan to jointly cover the 2016 Summer Olympics. Continue reading BuzzFeed Introduces Yet Another Top Facebook Video Page

LucidCam Developing $299 VR Camera, Partners with Sephora

LucidCam successfully raised $100,000 on Indiegogo from 264 backers, and now is well on its way to creating the camera that sounds too good to be true: a $299 device that’s small enough to fit in a pocket and yet can shoot immersive virtual reality content. The company, headed by chief executive Han Jin, says the LucidCam team is now busy creating partnerships with content creators and brands — its first is with make-up brand Sephora — and reveals that the company will release its first 360-degree 3D video in December. Continue reading LucidCam Developing $299 VR Camera, Partners with Sephora

Facebook’s Beta Shopping Feed Reveals Weakness, Potential

Since it debuted in October, Facebook’s Shopping feed has been in beta among a handful of U.S. users. So far, the new feature can help a user track down something found in his or her News Feed. Although there are few products and no reviews, the potential lies in Facebook’s key strength — its knowledge about its users. That would allow the company to curate more accurately than any other shopping service out there. A Facebook survey reports that 50 percent of its users come to the site looking for products. Continue reading Facebook’s Beta Shopping Feed Reveals Weakness, Potential

Facebook Expands its Shopping Options with Dedicated Feed

Facebook is focusing full-bore on shopping with an array of new features. But the most prominent is a new Shopping feed that aggregates posts and photos from different retailers for specific products. The Shopping feed is being tested as a way to pull out all the products being showcased by retailers on their own Facebook pages. Facebook is also allowing retailers to host entire product catalogs on Facebook pages — what the company is calling “immersive ads” — as opposed to sending users to a mobile browser. Continue reading Facebook Expands its Shopping Options with Dedicated Feed

Companies Develop Tools for Sifting Through Online Images

Internet users are typically more engaged when accessing websites and social platforms that include photos and videos. Marketing firm Shift, for example, notes that readers are five times more likely to click an embedded link if a tweet includes an image. As a result, companies are now developing software solutions for sifting through the millions of online images in an effort to help brands, advertisers and e-commerce players identify what draws viewers. EyeEm Mobile and Neon Labs are among those looking to enhance the power of online visuals. Continue reading Companies Develop Tools for Sifting Through Online Images

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