Facebook Falls, Amazon Rises, and Apple Holds Top Spot

In Interbrand’s latest Best Global Brands report, Facebook fell out of the top ten, dropping to 14th due to an estimated declined value of 12 percent. Amazon moved up to 3rd and The Walt Disney Company moved up to 10th. Apple remains in the top spot, with Google right behind. Previously, Facebook had grown in value each year of its existence up until 2017, when it came in 8th place on the list. But with incidents like the Cambridge Analytica scandal on its heels, the company’s value has dipped. 

Continue reading Facebook Falls, Amazon Rises, and Apple Holds Top Spot

Amazon Offers Same-Day Shipping For Low-Cost Products

Amazon is stepping up its e-commerce domination with same-day shipping, even for products that cost less than $5, according to analysts at Edgewater Research. Rather than having to combine your “add-on” item to a larger purchase in order to reach a $25 minimum order to qualify for Amazon Prime shipping deals, the company is providing members with free same-day shipping, even if the only item is a $2 roll of dental floss. Amazon’s willingness to lose money on such a model illustrates its desire to compete with stores like CVS, Target and Walmart, where consumers often go for convenient purchases. Continue reading Amazon Offers Same-Day Shipping For Low-Cost Products

Pinterest Becomes a Visual Discovery Engine for Shopping

Pinterest is now promoting itself as a “visual discovery engine,” where its 300 million global monthly active users can not only browse billions of images but also purchase the items they find there. For most of its users, Pinterest is a go-to place for home décor, gardening and personal style, allowing users to “pin” or post photos to create inspiration boards. According to Pinterest, its AI technology can accurately pinpoint 2.5+ billion objects in photos, millions of which can be purchased by clicking on the item. Continue reading Pinterest Becomes a Visual Discovery Engine for Shopping

Spotify Rolls Out Data Analytics Dashboard For Podcasters

In October, 100,000 podcasts signed up for the beta of Spotify for Podcasters, which provides data on listeners’ age, gender, location, music taste and how long they listened to an episode. When they sign up for an account, Spotify users provide basic demographic information. Now, Spotify is offering the data analytics tool to the 450,000+ shows accessible on its platform. Spotify for Podcasters, now available worldwide but currently only in English, offers much more detailed information than Apple’s podcast data. Continue reading Spotify Rolls Out Data Analytics Dashboard For Podcasters

Costs of Teaming With Social Media Influencers on the Rise

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming With Social Media Influencers on the Rise

Amazon Accelerator Program Draws Mixed Vendor Interest

Amazon’s Accelerator program for independent merchants, launched in spring 2018, provides marketing support, product reviews and visibility in exchange for the right to purchase the brand with 60 days notice, for a fixed price, “often $10,000.” It’s part of the tech behemoth’s strategy to build its portfolio of exclusive brands. According to third-party sellers, this is also the first selling program that gives Amazon direct control over independent brands. One source reported that Amazon has not yet purchased any brands. Continue reading Amazon Accelerator Program Draws Mixed Vendor Interest

Instagram Plans to Introduce More Ads From its Influencers

Facebook-owned photo- and video-sharing app Instagram announced yesterday that it plans a change to its advertising strategy that involves more sponsored ads from social influencers. Instagram will offer brands the ability to promote creators’ branded content in users’ feeds, regardless of whether or not those users follow the influencers creating the content. The move could be lucrative for popular influencers who generate revenue promoting products and services, but may prove frustrating to average users who will subsequently see more unwanted ads in their feeds. Continue reading Instagram Plans to Introduce More Ads From its Influencers

Companies Bid On Their Own Brands For Google Search Ads

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Amazon Says It Will Support But Stop Selling Dash Buttons

Amazon announced that it would stop selling its Dash buttons, small devices for the connected home that were designed to help consumers easily update orders of needed household items. Usefulness and interest in the Dash buttons has slowed, so the company has decided to halt global sales. However, Amazon explained that it plans to continue support for new orders through existing Dash buttons as long as consumers use them. The company claims that more options in the connected home helped to cause the device’s demise. Continue reading Amazon Says It Will Support But Stop Selling Dash Buttons

Amazon’s Project Zero Lets Brands Delist Counterfeit Goods

In the fight against counterfeiting, Amazon has introduced Project Zero, which allows brand owners to delete listings they deem to be fake. This is the first time that Amazon has shared responsibility for policing counterfeiting, reasoning that it is more efficient for brands than navigating the company’s reporting process. After testing Project Zero with 15 brands for several months, Amazon will begin to select and invite additional brands, with the goal of making it available to all brand owners at some unspecified future date. Continue reading Amazon’s Project Zero Lets Brands Delist Counterfeit Goods

The Rise of Nano-Influencers and Other Social Media Trends

Online influencers have become an important feature of social media, and marketers have learned to take full advantage of them, analyzing follower engagement and applying analytics to understand ROI. Over time, influencer-focused marketing has revealed that even the biggest influencers don’t necessarily translate to sales. However, a number of compelling trends are emerging: brands are finding that the followers of nano-influencers are often more engaged, numerous influencers are discovering success with their own product lines, and residential spaces ideal for an Instagram aesthetic have proven effective for marketing. Continue reading The Rise of Nano-Influencers and Other Social Media Trends

NBCU Testing Machine Learning Tool for Better Ad Placement

NBCUniversal introduced its Contextual Intelligence Platform, a machine learning-powered tool that places ads in the most relevant spots across its many media properties. The tool examines program scripts, closed captions, and visual descriptions of the program and ads to find the best moment for an advertiser’s spot. The tool also relies on proprietary algorithms to gauge the emotionality of each scene. NBCU is beta-testing the system with three to five advertisers, and plans to release it in early 2019. Continue reading NBCU Testing Machine Learning Tool for Better Ad Placement

Amazon On Track to Be a Bigger Player in Online Advertising

Amazon is poised to be an advertising behemoth, even as it dominates in online retail, handling almost half of all online sales in the U.S. The company currently holds the No. 3 spot in online advertising, behind Google and Facebook, with a mere 4 percent of the market. But Amazon is on a hiring binge for its advertising division, and, according to eMarketer, is on track to double its ad revenue this year to $5.83 billion. One source of tension is the fact that Amazon’s own products compete with retailers on its site. Continue reading Amazon On Track to Be a Bigger Player in Online Advertising

Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Nielsen Updates its Social Ratings to Measure Owned Content

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

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