China’s Phone Makers Dominate Fast-Growing Market in India

In the last few months, Chinese smartphone brands have begun to dominate sales in India, the world’s fastest growing phone market. Led by Vivo, Chinese phones represented four of the top five phones there in Q4 2016, according to a report by Counterpoint Research, which noted that the move demoted former top-of-the-list Indian phones Micromax and Intex. Samsung is the smartphone manufacturer with the most to lose. Although its phones are still No. 1 in India, its share of sales nationwide lost 5 percent in the last year, now at 24 percent. Continue reading China’s Phone Makers Dominate Fast-Growing Market in India

Sponsored Geofilters on Snapchat Draw in Advertising Dollars

Mobile video and messaging app Snapchat has become increasingly appealing to advertisers, who are using sponsored geofilters to turn their users into brand ambassadors. Although Snapchat still hasn’t built out its basic advertising infrastructure, advertisers are signing up to run fledgling campaigns in which people can add geofilters only when they are in specific locations. Among the brands that have launched such campaigns are Nike, GE, Target and McDonald’s. Some videos generate between 30 and 50 million views. Continue reading Sponsored Geofilters on Snapchat Draw in Advertising Dollars