Apple Quietly Acquires Startup BookLamp: Pandora for Books

Over the weekend news broke that Apple has acquired BookLamp to expand its ebook offerings and better compete with Amazon. The Boise, Idaho-based startup is best known for developing big data-style book analytics services, which could be used by Apple for new iBooks features. BookLamp’s e-reading recommendation service is sometimes referred to as the “Pandora for books.” According to one source, Apple is paying more than $10 million for the startup’s tech and employees. Continue reading Apple Quietly Acquires Startup BookLamp: Pandora for Books