Ghostery Goes Open Source and Intros New Business Model

Ghostery, an ad blocker recommended by Edward Snowden, just published all its code on GitHub. The company was acquired last year by Cliqz, “the first browser with integrated privacy protection,” including anti-tracking and anti-phishing. Ghostery’s revenue model has been hard to understand for some users, who opt-in to share data about the ad trackers they find on the web. Ghostery then sells that data to e-commerce websites and other companies, a seeming incongruity with its stated mission. Continue reading Ghostery Goes Open Source and Intros New Business Model

Alibaba’s Shopping App Mixes E-Commerce and Social Media

Alibaba is expanding beyond e-commerce into social media and entertainment with its mobile app Taobao. Founded in 2003 as a site for small businesses to sell directly to consumers, Taobao has since blossomed with social and entertainment, a “one-stop shop” paradigm that’s getting Chinese youth to spend more time on the site than visitors to Amazon and Twitter, and mobile revenue more than doubling in the most recent quarter. What helps to make the site so successful are its more than 1,000 special interest groups. Continue reading Alibaba’s Shopping App Mixes E-Commerce and Social Media

Tumblr Teams its Top ‘Creatrs’ with Brands for Sponsored Ads

Tumblr’s new Creatrs initiative aims to pair some of the site’s most popular artists with brands to create a more authentic approach to advertising. With about 420 million monthly viewers, Tumblr has become a popular avenue for brands to target consumers. The problem however, is that brands have yet to figure out how to effectively reach them. The launch of Creatrs is an attempt to educate brands about how to best promote and market themselves on unique social media sites like Tumblr. Continue reading Tumblr Teams its Top ‘Creatrs’ with Brands for Sponsored Ads

Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

Tumblr is teaming with TV shows to explore new ways to reach audiences. NBC’s “The Voice,” Fox’s “MasterChef” and AMC’s “Halt and Catch Fire” are among the programs using Tumblr for second screen engagement. Networks are posting preview clips and sharing recipes on Tumblr. “The Voice” has incorporated animated illustrations from Tumblr artists onto its set, and has invited Tumblr bloggers backstage. Yahoo is hoping that integration with TV will help grow Tumblr and justify its $1.1 billion price tag. Continue reading Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

LiketoKnowit Gives Instagram Users Easy Way to Shop Online

LiketoKnowit is a website that allows Instagram users to easily locate items, such as clothing and jewelry, in an Instagram post and then purchase them online. After signing up on the website, whenever a user “likes” a post on Instagram that links to “liketoknow.it,” they receive the information about the product in their inbox with links to shop online. RewardStyle, a company that allows fashion bloggers and publishers to earn commissions on items they link to, developed the site. Continue reading LiketoKnowit Gives Instagram Users Easy Way to Shop Online