Less is More as Consumers Turn to Short Form Content

As the shift to mobile devices continues, media including e-books, music and video are becoming increasingly popular when distributed through a “less is more” model. Consumers are gravitating to short form content they find more convenient. Amazon has brought back serial novels for its Kindle, Capitol Records Nashville has debuted at number one with its EP releases, and shorter films such as the 42-minute documentary “Inocente” are drawing viewers and winning awards. Continue reading Less is More as Consumers Turn to Short Form Content

Next Big Sound Tracks Online Music Discovery and Sharing

Analytics provider Next Big Sound has released its State of Online Music report, which provides a detailed look at how social networks, streaming services, online radio and digital downloads are impacting the way consumers discover and share new music. Online growth was staggering in 2012 with a 45 percent increase in new plays, 67 percent increase in new fans and 6 percent increase in new profile views. Continue reading Next Big Sound Tracks Online Music Discovery and Sharing