Netflix Finds That TV Binge Viewing Often Followed by Movies

Netflix’s research shows that, after binge-watching a TV show, 61 percent of subscribers (accounting for 36 percent of all Netflix members) watch a movie, after nearly all of them (59 percent) take at least a one-day break. More granular research shows that the TV-movie pairings are often logical: Those who watched the “Pretty Little Liars” series next watched “Bring It On” and “Mean Girls,” and “Breaking Bad” viewers turned to “Full Metal Jacket” and “Pulp Fiction.” Horror series viewers, however, often turned to comedy. Continue reading Netflix Finds That TV Binge Viewing Often Followed by Movies