6P Color, the color science technology company that innovated the multi-primary color system, recently pivoted its focus to provide color management tools for display manufacturers to reproduce colors the way they are intended at the source. The new C-suite leadership brought in four months ago is transitioning the company to this new direction. During CES, the ETC team met with 6P Color CTO Matthew Brantley; Board Member Steven Poster, ASC; and Lead Product Manager Kennen Dietz. They explained their tech could deliver immediate improvements by addressing the shortcoming in current displays of not fully representing the color space of an image source in the displays’ native gamuts. Continue reading CES: 6P Color Pivots to Provide New Color Management Tools

Particle, the AI-powered news aggregator created by a pair of Twitter alums, has launched after a year in beta. The iOS app summarizes current events in quick hits the startup says do not violate the copyrights of publishers whose news it shares. Instead of simply scraping publishers’ work for proprietary use, the startup seeks to compensate publishers and drive traffic to news sites with prominent links to sources accompanying each AI news summary. Developed by Sara Beykpour and Marcel Molina, Particle has raised more than $11 million in early funding led by Lightspeed. Continue reading Particle Launches AI News App That Summarizes in Quick Hits

Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Continue reading Amazon’s Video Generator Turns Stills into Advertising Clips

A newly redesigned Snapchat experience is built around a three-tab user interface called Simple Snapchat. As part of that effort, the social platform is launching more generative video features, including text-to-video as part of the app’s Lens Studio AR authoring tool. Easy Lens allows the quick generation of Lenses by typing text prompts, making it possible to do things like experiment with Halloween costumes or explore looks for back to school. Launching in beta for select creators, Snap says the new features are designed for all ability levels. The company is also updating its GenAI Suite and adding an Animation Library of “hundreds of high-quality movements.” Continue reading Snapchat Is Getting a Redesign and Generative Text-to-Video

Amazon is aiming to speed up production of its Audible audiobooks by inviting a small group of narrators to clone their voices using generative artificial intelligence. The U.S. beta test will roll out later this year according to Amazon, which announced the move on Audible’s creator marketplace. “There is a vast catalog of books that does not yet exist in audio and as we explore ways to bring more books to life on Audible, we’re committed to thoughtfully balancing the interests of authors, narrators, publishers, and listeners,” Amazon explains. Continue reading Amazon Is Inviting Audible Narrators to Create AI Voice Clones

Paris-based global streaming platform Deezer is fielding an AI playlist generator in an international beta launch. The move makes the indie-centric service more competitive with Spotify and Amazon Music, which have already been testing the feature. YouTube is reportedly also experimenting with AI-powered personalized radio. As of now, 5 percent of Deezer’s paid subscribers have been selected at random to try Playlist with AI, which creates playlists from text prompts that invoke moods, genres, decades, activities or “anything else that comes to mind,” according to Deezer. Continue reading Deezer Adds AI Playlists to Compete with Spotify and Amazon

After five months of testing, e-commerce giant Amazon is releasing its AI-powered shopping assistant, Rufus, on mobile throughout the U.S. via the Amazon Shopping app. By tapping the icon, shoppers can access a chat interface and query Rufus on topics such as the best portable speakers or summer dresses under $50. In time for this week’s Prime Day event, the new assistant can also provide status updates on orders. Rufus was trained on the Amazon catalog and other Internet content, so it can provide information on a wide variety of topics and reportedly also answer questions about politics and write short stories. Continue reading Amazon’s AI Shopping Assistant Rufus Is Ready for Prime Day

Meta’s popular instant messaging service WhatsApp is reportedly beta testing a feature that would allow the already integrated Meta AI chatbot to edit and reply to images. The capability was spotted in the WhatsApp beta for Android 2.24.14.20, with AI powered by Llama 3, the company’s newest large language model released in April. The beta version works via a camera button added to the text box for Meta AI chat in WhatsApp. When pressed, the button triggers a pop-up that indicates Meta AI can analyze and edit photos, though it’s currently unclear to what extent. Continue reading Meta AI Image Analysis and Editing Beta Tested for WhatsApp

Meta Platforms CEO Mark Zuckerberg recently announced that the company will test a feature to create AI characters through the AI Studio on Instagram that can engage with fans and respond to messages. “Rolling out an early test in the U.S. of our AI Studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram,” he wrote. “These will primarily show up in messaging for now, and will be clearly labeled as AI.” Zuckerberg noted the beta test will help the company improve AI characters and will be made “available to more people soon.” Meta launched AI Studio last year to help businesses build custom chatbots. Continue reading Meta Testing AI Chatbots for Instagram Created by Its Users

Bellevue, Washington-based startup Butterflies AI has created a new social platform that makes artificial intelligence more interactive with humans, allowing people to create customized AIs that generate posts, comments and DMs to which their creators and other humans — as well as other Butterfly AIs — can respond. Anyone using the platform, which has launched publicly on iOS and Android after 5 months in beta, can create their own AI, called a “Butterfly.” The venture, created by former Snap engineer Vu Tran, has raised $4.8 million on Tran’s premise that the public lacks an “interesting” consumer AI product. Continue reading Butterflies: AI Interacts with Humans on New Social Platform

Work management platform Asana is attempting to rebrand the “AI assistant” as “AI teammates” — custom assistants designed to execute key parts of workflows. Currently in beta, AI teammates are more collaborative and goal-oriented and able to “take action with the relevant context and rules of engagement,” Asana explains, contrasting that with “other AI solutions that aimlessly scour data and take action based on unreliable information.” The firm is also debuting a conversational AI chat agent that can answer questions such as: “What blockers are putting this goal at risk?” or “Who at my company knows about this topic?” Continue reading Asana’s Customizable AI Teammates Work Alongside Humans

To comply with the Digital Markets Act, Apple is making changes to iOS, Safari and the App Store in the European Union. The changes include new options for processing app payments and distributing iOS apps, plus more than 600 new APIs, expanded app analytics and functionality for alternative browser engines, Apple says. To combat scams and fraud as Apple loosens restrictions, the company is introducing something called Notarization for iOS apps, to authorize marketplace developers, and is adding disclosures on alternative payments. The new capabilities will become available to users in the 27 EU countries beginning in March. Continue reading Apple Is Bringing Changes to Comply with Digital Markets Act

Unity has officially released its Muse AI platform for general use in early access. Muse is a suite of AI-powered tools that streamline game development. The Muse package includes Muse Chat to source answers and generate code, Muse Sprite for 2D sprites generation, and Muse Texture, providing 2D and 3D ready textures. Originally announced in July, Muse is now offered at a $30 per month subscription. Also announced at the firm’s annual Unite conference was the next major software update, Unity 6, for 2024, and the deployment of Unity Cloud to connect development tools across projects and pipelines. Continue reading Unity Opens Beta for Muse AI, Sets General Release for 2024

Elon Musk’s startup xAI has unveiled its first product, a large language model with chatbot capabilities named Grok, currently available via an early access waitlist with plans to go wide to Premium+ subscribers to the X social platform (formerly Twitter) following beta tests. The company says Grok has “access to search tools and real-time information” and is extremely up-to-date, but “as with all the LLMs trained on next-token prediction, our model can still generate false or contradictory information.” The chatbot is distinguished by sarcasm and wit, “so please don’t use it if you hate humor,” xAI warns. Continue reading Elon Musk’s xAI Rolling Out ‘Grok’ LLM in Early Access Beta

Alphabet is developing an AI tool that would let creators generate music in the voice of famous recording artists. Lyor Cohen, global head of music for Google and its YouTube subsidiary, has reportedly been in discussions with music labels for several months about obtaining the rights to use songs by major artists to train an AI model in this manner. The discussions continue, but not without raising concerns in the music business. Meanwhile, other AI tools are already generating new content, but not without facing some resistance. The use of artificial intelligence to generate creative works in the style of others is being hashed out in the courts. Continue reading Music Industry Considers Impact of AI as New Tools Emerge