Guggenheim Museum Testing Beacon Technology for Exhibits

The Guggenheim Museum, a premier art museum in New York City, is making its exhibits more interactive by integrating beacon technology. The beacons are small, box-like sensors that use Bluetooth technology to detect when a smartphone is in proximity. The museum will use its 20 to 30 beacons to track traffic flow through the building. In the future, the beacons may transmit informational alerts to visitors’ phones as they approach a painting or sculpture. Continue reading Guggenheim Museum Testing Beacon Technology for Exhibits

Facebook Changes News Feed Results, Apologizes to Users

Earlier this week, Adam D. I. Kramer, the Facebook data scientist in charge of a study about the impact of news feed content, posted a public apology on his Facebook page for the anxiety caused by recent research. The study sparked a public outcry when users discovered that Facebook had manipulated the news feed results of over 500,000 randomly selected users. The company changed the number of positive and negative posts users saw to study how emotions are spread on social media. Continue reading Facebook Changes News Feed Results, Apologizes to Users