Netflix Considers Introducing Bonuses For Successful Movies

Netflix, which traditionally has paid talent with upfront deals, is reportedly considering bonuses for filmmakers, actors and producers when their movies prove to be successful. Insiders indicate that the number of awards a movie wins or its viewership numbers could measure the level of success. The new incentive model would be designed to win film projects for the streaming service that would otherwise be picked up by other studios. While Scott Stuber, head of Netflix’s original film division, has been discussing possibilities with producers, details regarding the types of bonuses or who might receive them have not been revealed. Continue reading Netflix Considers Introducing Bonuses For Successful Movies

NAB 2015: Five Startups Win Best of SPROCKIT Awards in Vegas

The winners of the inaugural Best of SPROCKIT Awards have been announced at the NAB Show in Las Vegas. Five out of 30 startups showcased by SPROCKIT were chosen through voting by the trade show’s attendees. The winning companies were Fluendo (video analysis and multimedia), Psychability (big data and analytics for TV), Yottio (real-time video streaming and trafficking), ScoreStream (crowd-sourced sports information and chat), and Unruly (video ad distribution in native formats across the Open Web). Continue reading NAB 2015: Five Startups Win Best of SPROCKIT Awards in Vegas

Amazon Plans to Make Major Investment in Original Programs

Amazon plans to beef up its investments in original, Web-only, video programming. The company’s CFO Tom Szkutak explained that Amazon is slated to spend about $100 million on “many new pilots” during Q3 2014. Amazon’s Prime Instant Video has been trying to keep up with Netflix, but has yet to reach the success of hits such as “House of Cards” and “Orange Is the New Black.” However, $100 million was the amount Netflix gambled on the first two seasons of “House of Cards” alone. Continue reading Amazon Plans to Make Major Investment in Original Programs

Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Blogging site Tumblr, purchased last year by Yahoo for $1.1 billion, has announced its first TV ad partnership. The deal is with Viacom, which plans to pitch cobranded campaigns on Tumblr to marketers tied to programming for cable networks including CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH1. Viacom will offer campaigns to marketers during the 2014 upfront season that will combine Tumblr’s ad products with content developed by Viacom. Continue reading Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Update: Ellen and Samsung Stir Up Oscars with Tweeted Selfie

Ellen DeGeneres helped the Oscars take over Twitter on Sunday night, with her selfie taken with several Hollywood celebrities. Overall, there was a 75 percent jump in tweets related to the Oscars since last year. Although Samsung sponsored the Oscars, and spent an estimated $20 million on ads, the company may have gained its largest promotional value from DeGeneres’ pre-planned selfie with Brad Pitt, Meryl Streep, Kevin Spacey, Jennifer Lawrence and others. Continue reading Update: Ellen and Samsung Stir Up Oscars with Tweeted Selfie

Early Oscar Numbers Look Strong, Ellen Breaks Twitter Record

While total viewer numbers will not be available from Nielsen until later today, last night’s telecast of the 86th Academy Awards from the Dolby Theatre in Hollywood scored impressive numbers in the major markets, up 7 percent from last year. In addition, host Ellen DeGeneres set a new social media record by taking a celebrity-filled selfie during the broadcast that has been retweeted more times than any photo in Twitter history, besting President Obama’s tweet after he won the 2012 presidential election. Continue reading Early Oscar Numbers Look Strong, Ellen Breaks Twitter Record

ABC to Live-Stream Academy Awards via Web and Mobile Apps

ABC plans to live-stream Sunday’s Oscars telecast in eight markets via online and Watch ABC apps for customers of participating pay TV partners including AT&T U-verse, Cablevision, Charter Communications, Comcast, Cox Communications, Google Fiber, Midcontinent Communications and Verizon FiOS. ABC also announced it has retired its standalone Oscars app; red carpet and backstage action will be folded into Watch ABC, available to Oscar fans for free. Continue reading ABC to Live-Stream Academy Awards via Web and Mobile Apps

VFX Industry Plans Oscar Demonstration to Protest Offshoring

PandoDaily and TheWrap are among those reporting that visual effects industry workers are planning a demonstration outside the Dolby Theatre in Hollywood during Sunday’s Academy Awards to protest ongoing efforts to send post-production work overseas. The group believes that offshoring has led to a slow collapse of the VFX industry in the U.S. While there was little the effects industry could do about this in the past, it may now be armed with a new weapon based on the MPAA’s attempts to combat Internet piracy. Continue reading VFX Industry Plans Oscar Demonstration to Protest Offshoring

Live-Streamed YouTube Music Awards Disorganized But Fun

YouTube hosted its first-ever YouTube Music Awards Sunday at Pier 36 in New York City, and viewers around the world got to stream the event live from their computers. Actor Jason Schwartzman and comedian and musician Reggie Watts were the unscripted hosts, while Spike Jonze was the creative director. The show attracted around 220,000 viewers at its highest point, and the whole event felt like a spontaneous, often chaotic, and not-at-all traditional award show. Continue reading Live-Streamed YouTube Music Awards Disorganized But Fun

Twitter May Be Increasing Viewership for Live TV Broadcasts

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

ATAS Names Yahoo Official Digital Partner for Emmy Awards

The Academy of Television Arts & Sciences has announced that Yahoo! will serve as its official digital partner for streaming live from the red carpet and behind-the-scenes during the Primetime Emmy Awards. This marks the first digital partner for the Academy outside of the broadcast networks. When the Emmy’s air on CBS on September 22, Yahoo! will deliver live streaming action from the red carpet, head backstage during the program, and offer exclusive content following the broadcast. Continue reading ATAS Names Yahoo Official Digital Partner for Emmy Awards

Social Media: MTV Video Music Awards Scores Highest-Ever Audience

  • Despite having no host on Sunday, MTV’s 2011 Video Music Awards ramped up audience engagement through social media.
  • MTV delivered pictures and videos to their audience in realtime through their second screen application and social media channels.
  • Fans could track what celebrities were tweeting about, and who was tweeting the most. The application also showed which celebrities and content generated the most buzz. (Celebrities who did not tweet during the event could have missed out in a big way.)
  • The awards program scored its highest-ever ratings, pulling in 12.4 million viewers. “Not only was this year’s show the most-watched in the history of the Video Music Awards’ 27-year history,” reports Rolling Stone, “but it was also the highest-rated telecast in the 30-year history of the network.”