Experts Address 5G and the Cloud for Post, Visual Effects

At NAB in Las Vegas, BeBop Technology director of technical sales Nathaniel Bonini described how his company provides virtual versions of the post-production tools artists are used to working with, but in the cloud. That includes tools from Autodesk and, in a new partnership, Avid among others. Cloud-based virtual post and VFX tools give post houses and VFX facilities tremendous efficiencies, including the ability to scale up and down. StratusCore is another company that creates an entire virtualized workstation in the cloud. Continue reading Experts Address 5G and the Cloud for Post, Visual Effects

HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

Western Digital global head of M&E/telco strategy Erik Weaver led a discussion among three other experts about where the media and entertainment industry is today with its slow-burn adoption of the cloud in production and post. Avid chief technology officer Tim Claman; Google Cloud global lead, entertainment industry solutions, Buzz Hays; and Microsoft global technology strategist Marco Rota described their perspectives and activities related to the various ways that media and entertainment companies have embraced the cloud. Continue reading HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

Netflix’s New Logo Program Will Certify Post Production Tools

Netflix launched its Post Technology Alliance logo program last week, with plans to certify post-production products and systems from manufacturers and vendors that meet the streaming service’s technical and content delivery specs. “The Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, Netflix director of post partnerships and integrations, noting that certified vendors are “committed to better interoperability and faster innovation cycles.” Adobe, Avid, Blackmagic Design, Canon, Panasonic, RED Digital Cinema and Sony are among those with products already certified. Continue reading Netflix’s New Logo Program Will Certify Post Production Tools

YouTube Debuts New Features, Plans More Original Content

At VidCon, YouTube introduced new feature upgrades, among them a redesign to mobile and desktop that allows the screen size to adjust to the video format playing, and a sharing feature, currently being tested in Canada that will soon debut in the U.S. and South America. YouTube is also pursuing virtual reality via a new format being created in partnership with Lenovo and LG. And the company reports that its Red Originals are proving successful (although it didn’t provide subscriber stats) and expanding to new markets. Continue reading YouTube Debuts New Features, Plans More Original Content

Canon Announces New Cameras in EOS Digital Cinema Line

At Cine Gear Expo on the Paramount Pictures lot, Canon unveiled the much-anticipated Canon EOS C200 and Canon EOS C200B Digital Cinema Cameras, the latest in its EOS digital cinema line. Key new features are two 4K video formats, Canon’s  Cinema RAW Light and MP4, targeting HDR productions. The cameras also have a dual DIGIC DV6 image processing system, which was developed for these cameras as well as Canon’s Dual Pixel CMOS AF system. Both cameras are slated to deliver in August 2017. Continue reading Canon Announces New Cameras in EOS Digital Cinema Line

NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

As part of the Next Generation Media Technologies program at NAB, in partnership with ETC@USC, Walden Pond chief executive Wendy Aylsworth moderated a panel on “Thought Leadership for Key Players in the Industry.” Leaders from cloud initiatives at Microsoft, Google, Adobe and Avid Technology detailed their experiences in evolving cloud offerings, as well as the challenges in making these services a reality. Because the cloud is capable of multiple workflows, each leader had a different take on its benefits. Continue reading NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

ETC@USC Posts New vNAB Conference Videos on YouTube

More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube

HPA Tech Retreat: Pitfalls and Epiphanies in Cloud Production

Walden Pond CEO and former Warner Bros. exec Wendy Aylsworth led an HPA Tech Retreat panel on how companies are finding benefits working in the cloud due to increased bandwidth and Wi-Fi reliability. Cloud productions aren’t just about collaboration, but also are creating new levels of automation from pre-production through post. Despite the new benefits — and adoption by a host of users — early proponents still have pain points, said Ayslworth, who brought together the panelists to discuss the pros and cons of their experiences. Continue reading HPA Tech Retreat: Pitfalls and Epiphanies in Cloud Production

RED on 8K Production, Third Party Tools and Avid Integration

At NAB 2016, RED Digital Cinema president Jarred Land gave the press an overview of progress the company has made with the 8K Vista Vision sensor for its Weapon Cinema camera. Land reports that “Guardians of the Galaxy 2” is shooting with sensors, which are not yet widely available. RED is also carving a new path of openness to third party manufacturers, including the announcement that its Weapon, Scarlet-W and RED Raven cameras can now shoot in Avid DNxHR and DNxHD recording formats via a free firmware update. Continue reading RED on 8K Production, Third Party Tools and Avid Integration

Avid Chief Talks Third Party Apps at ETC Cloud Conference

At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference

Ang Lee’s ‘Long Halftime Walk’ to 4K, 3D, 120 fps Filmmaking

Filmmaker Ang Lee gave a keynote talk at NAB 2016 with editor Tim Squyres and production system supervisor Ben Gervais about the path to creating his upcoming feature “Billy Lynn’s Long Halftime Walk,” which was shot in 3D, 4K, at 120 frames per second. An 11-minute clip from the film ran all afternoon, drawing long lines and buzz. No theater can currently show the movie the way it was shot, but Lee says his curiosity and passion for storytelling led him to explore these formats, which create a compelling immersive experience. Continue reading Ang Lee’s ‘Long Halftime Walk’ to 4K, 3D, 120 fps Filmmaking

Avid Debuts Integration with Adobe Premiere, NEXIS Storage

At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

The Entertainment Technology Center@USC hosted a discussion on next-generation cloud workflows, featuring toolsets and specific technologies. Led by ETC’s cloud project lead Erik Weaver, the conversation began with the real-world case study for post production in the cloud implemented by Los Angeles post facility DigitalFilm Tree. That company’s CTO/managing partner Guillaume Aubuchon led the audience through the workflows put in place to handle productions taking place in “remote parts of Asia and Africa.” Continue reading HPA Tech Retreat: Next-Gen Cloud Workflows Hosted by ETC

SMPTE 2015: Examining HDR Tech Challenges and Solutions

High dynamic range is lauded for its more vivid colors and life-like imagery. Initially introduced by TV set manufacturers, an increasing number of gear manufacturers have introduced HDR capabilities and SMPTE just released standard specifications. But implementing HDR into production, post production and distribution can also create problems that degrade the image, with artifacts and banding. Several experts talked about the challenges in implementing HDR, and the potential solutions to them. Continue reading SMPTE 2015: Examining HDR Tech Challenges and Solutions

NAB 2015: ETC Conference Sessions Convene Cloud Leadership

The first day of the ETC’s special 2-day track on “Media Management in the Cloud: Advances in Content Reliability & Security” at the NAB Show kicked off with a keynote by Brian Stevens, VP cloud platforms at Google. Stevens highlighted advances in cloud technologies that enabled the great acceleration of work and innovation processes for both large and small media studios. Stevens also participated in the following discussion panel of key leaders from industry cloud tenants representing each phase of the media & entertainment content chain. Continue reading NAB 2015: ETC Conference Sessions Convene Cloud Leadership

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