Spotify In-House Agency AUX to Connect Brands with Music

Spotify is rolling out AUX, an in-house music advisory agency for brands. “With AUX, we’ll use our deep expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences,” Spotify announced, joining Meta Platforms, YouTube, Snapchat and others in connecting creatives with brands. AUX aims to provide emerging artists with an avenue to another potential income source, as well as a path to wider exposure, as the idea is to get brands to pay Spotify to access the new service. Continue reading Spotify In-House Agency AUX to Connect Brands with Music