Bolstered by last summer’s breakout popularity of “Pokémon Go,” Facebook chief executive Mark Zuckerberg has shifted focus from VR to AR, which combines the real and digital worlds. At the annual F8 conference, he stated that Facebook will make its AR tools available to developers to create everything from custom masks to filters. Partners already include Nike, Electronic Arts and Warner Bros. The shift to AR puts Facebook in competition with its rival Snap’s Snapchat and Microsoft HoloLens. Continue reading Facebook Pursues App Ecosystem: AR Powered by Cameras

More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube

Advanced Micro Devices (AMD) has acquired Nitero, a startup responsible for a 60-gigahertz wireless chip that transmits high-res video without latency. AMD, which bought the company for an undisclosed price, believes that Nitero’s chip will enable it to push sales of more wireless virtual reality headsets. Sales of VR headsets, according to AMD executive Roy Taylor, have been limited due to their need to be tethered to a computer. Nitero was originally a spinoff from a research center sponsored by the Australian government. Continue reading AMD Pitches Latency-Free Virtual Reality via Super-Fast Wi-Fi

The Emmy Award categories for Interactive Media have been completely redesigned for the 69th Emmy Award season. The Interactive Media Peer Group of the Television Academy announced four Category Awards and one new Juried Award. The four categories are Outstanding Interactive Program, Outstanding Original Interactive Program, Outstanding Creative Achievement in Interactive Media Within a Scripted Program, and Outstanding Creative Achievement in Interactive Media Within an Unscripted Program. The reimagined Juried Award for Innovation in Interactive Programming will recognize pioneering interactive work in emerging uses of interactive media in television. Continue reading Interactive Media Emmys Redefined, May 1st Entry Deadline

Skidmore College, a liberal arts institution in Upstate New York, is sending its student candidates a new form of acceptance letter. Each package includes a cardboard VR viewer with a link to an immersive, 360-degree video that illustrates life at Skidmore. The 360VR makeover is an attempt to go beyond the traditional college tour or promo video. “This was a chance to answer one of the top questions accepted candidates ask, which is what is it like to be a Skidmore student when I’m not in class,” explained Luke Meyer, director of marketing and engagement. Continue reading Skidmore Combines 360VR Experience with Acceptance Letter

Massachusetts Institute of Technology researcher Dr. Matthias Winkenbach has a good idea of how virtual reality could completely change how corporations solve supply chain problems. He believes that in at least three-to-five years away, supply chain managers will rely on augmented and virtual reality to make better decisions more quickly, with the ability to see holograms with visible data via an AR or VR headset. Managers can immerse themselves in remote environments without traveling to physical locations. Continue reading Researcher Predicts AR, VR Will Soon Manage Supply Chains

After sourcing its GPUs from Imagination Technologies for years, Apple has decided to design its own GPU technology. With half of its revenue from Apple, Imagination Technologies stock has tanked as a result. GPUs, graphics processing units, are the workhorses for just about everything that Apple wants its smartphones and other devices to do, including machine learning, augmented reality and virtual reality, Siri and high resolution gaming. The GPU gets its power from its ability to multitask, processing in parallel. Continue reading Apple to Design its Own GPUs and Leave Long-Time Supplier

Augmented reality startup Lightform has come out of the stealth mode it’s been in for three years, announcing a $2.6 million funding round from former Oculus head scientist Steven LaValle, Lux Capital, Seven Seas and NSF. What Lightform has been working on is a device that can scan the environment and create a high-resolution mesh, which it then combines with very precisely targeted digital projections of light. That makes it capable of creating augmented reality in any environment, without the need for a headset. Continue reading Startup Lightform Readies Release of Inexpensive AR Scanner

March Madness is now a virtual reality event, thanks to Intel’s TrueVR platform. Moving the games to VR has been a major effort for the company, which has been live-streaming the NCAA Basketball tournament that way since the start of the Sweet 16 round and was just named the official VR provider of college sports for NCAA, Turner Sports and CBS Sports. For the Final Four, Intel will place seven VR rigs, each of which is outfitted with 12 cameras, in the stadium, enabling it to broadcast a spherical view of the action. Continue reading Intel Introduces Virtual Reality to March Madness with TrueVR

Amazon’s plan to open Amazon Go, a convenience store without a cashier, has suffered a setback. In beta since December, the first store was scheduled to open to the public by the end of March, but sources reported that there are problems with the technology used to automatically charge customers when they leave the store. Brick-and-mortar stores are key to Amazon’s desire to enter the food sales market in earnest. The company is also exploring the possibility of retail stores to sell furniture, appliances and other items. Continue reading Amazon Hits Roadblocks in Pursuit of Retail Grocery Business

Apple chief executive Tim Cook is bullish on augmented reality, believing that the nascent sector can be as game changing as smartphones were ten years ago. Sources say that Apple is following through by building a team of hardware and software experts, with the idea of dominating augmented reality as it comes to the fore. The same sources report that Apple’s AR team, run by former Dolby Laboratories executive Mike Rockwell, includes engineers that worked on Oculus and HoloLens headsets as well as top Hollywood VFX experts. Continue reading Apple Makes Major Play in Augmented Reality, First for iPhone

Shazam has introduced a new augmented reality platform that will let brands connect with users of the popular music recognition app. The Shazam app also has visual recognition technology, so users can scan objects and packaging. Now, when users scan mini Shazam codes on products, the app will open interactive content such as games, animations and product visualizations. Starting next month, Shazam is bringing the AR technology to its existing user base that numbers in the millions. Continue reading Music Recognition App Shazam Taps into Augmented Reality

Consumer electronics companies from all over the world debut their newest gadgets at the Mobile World Congress in Barcelona, and this year some of the most notable new devices were not phones. The interactive HoloCube by Merge, for example, is an AR system that displays games and educational content on a toy cube. Roborace built a self-driving car that can reach speeds of 200 mph. Additional gadgets that made a splash this year include a new 12-inch Samsung tablet, the 5x Dual Camera Zoom prototype from Oppo, and Giroptic’s 360-degree, live-streaming camera. Continue reading Eye-Catching Products Displayed at Mobile World Congress

Microsoft plans to integrate its Windows Mixed Reality technology into the Xbox One and the next iteration of the Xbox (currently codenamed “Project Scorpio”), coming out next year. Windows Mixed Reality tech powers Microsoft’s HoloLens AR headset, as well as AR and VR headsets from other manufacturers. Acer is making a Windows Mixed Reality headset that can support both VR and AR experiences. Microsoft will compete with Sony’s Playstation VR and others in the VR gaming space. Continue reading Mixed Reality Technology Is Coming to Xbox Game Consoles

Google has now shipped 10 million Cardboard VR sets. That’s double the number Google had shipped from the device’s launch in 2014 to July of last year. Meanwhile, the company is also pushing its next generation of VR devices like the Daydream View headset. The variety of phones and content for the platform are continuing to expand, and current users are already watching an average of 40 minutes per week. Google is working with content partners such as Hulu, Netflix and HBO. Continue reading Google’s Daydream, Cardboard Continue to Gain Momentum