Ingress Brings Augmented Reality to Mobile Video Gaming

Google’s internal startup Niantic Labs has created a game called “Ingress” that is still in closed beta release. It is an augmented reality, massive multiplayer video game that uses location-based augmented reality of actual locations as game play. The augmented reality is based on where the player is physically, and adds layers to the game based on the surroundings. “Ingress” also opens up some compelling possibilities for advertisers. Continue reading Ingress Brings Augmented Reality to Mobile Video Gaming

Google Glass: Second Screen and Advertising Opportunities

The hype behind Google Glass continues to grow, as tech bloggers scramble to test the new device and ad agencies become excited by its possibilities. After Google presented the public with the Glass Explorer program, in which early adopters had the chance to pay $1,500 to try a pair, the company received so many submissions it closed the program earlier than expected. The device has potential for second screen applications and augmented ads. Continue reading Google Glass: Second Screen and Advertising Opportunities