PwC’s $1 Billion Investment in AI Includes Microsoft, OpenAI

PricewaterhouseCoopers U.S. will invest $1 billion to expand and scale its artificial intelligence capabilities over the next three years. The accounting giant will work with Microsoft and OpenAI to automate parts of its tax, audit and consulting services. In addition to scouting for AI software acquisitions, the investment will also fund training for its staff of 65,000 and recruitment of new talent. PwC predicts generative AI will “change business models and reinvent entire industries,” contributing up to $15.7 trillion to the global economy by 2030. Continue reading PwC’s $1 Billion Investment in AI Includes Microsoft, OpenAI

Facebook Audit Finds Company’s Civil Rights Efforts Wanting

Facebook commissioned an audit, and civil rights attorney Laura Murphy with Relman Colfax attorneys delivered an 89-page report that praised the company for adding rules against voter suppression and creating a team to study algorithmic bias. But it also excoriated Facebook for “vexing and heartbreaking decisions [it] has made that represent significant setbacks for civil rights.” Meanwhile, Facebook is still working to address misinformation on its platform. It recently removed accounts belonging to Roger Stone, which were linked to fake accounts active around the 2016 presidential election. Continue reading Facebook Audit Finds Company’s Civil Rights Efforts Wanting

Apple Agrees to Pay Large Amount in Back-Taxes to France

Apple revealed it has reached a deal with French authorities to pay back-dated taxes, reportedly in the hundreds of millions of dollars. Apple’s French division did not disclose the specific amount, but French media has reported it to be around 500 million euros, or $571 million U.S. “As a multinational company, Apple is regularly audited by fiscal authorities around the world,” explained Apple France in a statement. “The French tax administration recently concluded a multi-year audit on the company’s French accounts, and those details will be published in our public accounts.” Continue reading Apple Agrees to Pay Large Amount in Back-Taxes to France

Facebook Suspends 200 Apps Due to Possible Misuse of Data

Since the Cambridge Analytica scandal, Facebook has suspended about 200 apps based on the possible misuse of user data. The social giant will conduct a thorough investigation of each app, and promises that any guilty of misuse of Facebook user data will be permanently banned from the platform. So far, Facebook has reviewed thousands of apps from outside developers that have access to Facebook user data, but some question whether such an ongoing audit is worthwhile. While bad actors can be banned, there isn’t much that can be done once the data leaves Facebook’s servers. Continue reading Facebook Suspends 200 Apps Due to Possible Misuse of Data

Facebook Will Submit to Audit to Offer Ad Data Transparency

Facebook is answering criticism from advertisers to provide more precise data about the reach of digital ads. The social network agreed to an audit of the audience measurements and other information that it provides to advertisers. Marketers pay based on the number of times an ad is viewed, but media companies count views differently based on whether the sound was on or if the viewer watched the entire ad. Advertisers are calling for ad platforms to increase transparency. Facebook will allow the Media Rating Council to conduct an audit of the data that the company reports to its advertisers. Continue reading Facebook Will Submit to Audit to Offer Ad Data Transparency