By
David TobiaFebruary 8, 2013
Computer-driven targeted TV advertising could allow advertisements to reach 18 percent more consumers than traditional television advertising, according to researchers at AT&T Labs. The study used viewing information from cable boxes to determine what demographics watch what shows, and at what times of day. The study then analyzed different advertising patterns for a car manufacturer and a retirement planning/investing firm. Continue reading Targeted TV Ad Model: Road to More Effective Advertising?
By
Rob ScottJanuary 29, 2013
AT&T announced it will acquire licenses for Verizon’s 700MHz spectrum, which would allow AT&T to expand its 4G LTE coverage to 42 million people across 18 states in the U.S. The carrier will spend $1.9 billion to acquire the licenses from Verizon. AT&T will also provide licenses of its AWS spectrum to Verizon in markets including Los Angeles, Fresno and Portland in order for Verizon to further deploy its own network. Continue reading AT&T to Expand 4G LTE Network with Verizon Spectrum Deal
By
emeadowsJanuary 28, 2013
Even though Apple experienced a successful fourth quarter with its popular iPhone, “underneath the big numbers at the largest U.S. carriers are signs Apple Inc. faces a rapidly changing marketplace that could erode its dominance,” suggests the Wall Street Journal. It seems that customers are purchasing iPhones at a rapid rate, but aren’t buying newer, more expensive models with the same frequency. Continue reading Apple iPhone Sales Strong, but Fewer Buying Newest Models
By
Erick MoenJanuary 10, 2013
Since 2008, Sony has attempted to gain a foothold in the smartphone market, trying everything from a mobile gaming phone built on their PlayStation brand to enlisting James Bond to market the Xperia TL. The company’s latest offering in the flagship Xperia line, the Z, might not need 007’s help to take on Apple’s iPhone and make waves in the ever-growing sea of Android phones. Continue reading CES 2013: Sony Mobile Dunks 5-Inch Xperia Z Android Phone
By
Dennis KubaJanuary 10, 2013
The Home of the Future was a popular theme at World’s Fairs and theme parks. Such a home would include centralized and automated control of appliances, voice commands, picture phones, and the use of computer technology throughout the house. That Home of the Future concept was in evidence throughout CES with connected solutions from companies including Samsung, Technicolor, Qualcomm and AT&T. Continue reading CES 2013: Internet of Everything Starts in the Connected Home
By
Karla RobinsonJanuary 9, 2013
“Technology is a continuum. All the technology that you see in those halls will be in a landfill in 10 years,” said Marc Benioff, chairman and CEO of Salesforce.com, at the CES Brand Matters keynote. “We’re all in this industry because we love disruption.” He and a panel of chief marketing officers talked about how technology has changed marketing, noting the various challenges and opportunities as companies transition over to the cloud. Continue reading CES 2013: The Cloud and Digital Disruption in Marketing