E-Commerce Giant Amazon Looking to Offer Event Ticketing

According to multiple sources, Amazon is currently looking to team with venue owners to sell event tickets online in a move that would provide consumers with more options and potentially loosen Ticketmaster’s hold on the lucrative business sector. The move could also generate more Amazon Prime members for the world’s largest online retailer, while introducing new merchandising opportunities for its partners. “The Seattle-based company sees the U.S. ticketing market as ripe for attack,” reports TechCrunch. “Consumers dislike ticket fees, and venue owners, sports leagues and teams want more distributors for their tickets as they seek to boost sales.” Continue reading E-Commerce Giant Amazon Looking to Offer Event Ticketing

Eventbrite Study Provides Breakdown of E-Sports Demographics

In an attempt to improve its understanding of e-sports enthusiasts, Eventbrite conducted a survey of those that used its site to purchase tickets for live multiplayer video game competitions. The company discovered that e-sports fans are generally male, between the ages of 18 and 34, as well as active gamers themselves. E-sports are typically held in large arenas and draw thousands of fans who typically attend as an opportunity to be part of the larger gaming community. Continue reading Eventbrite Study Provides Breakdown of E-Sports Demographics

With Startup’s SDK, Movie Theater Ads Could Get Interactive

Audience Entertainment, a startup dedicated to making the big screen interactive, is launching a software development kit that would allow companies to create a new type of advertisement. New content developed with the SDK would allow audiences to control what is on the screen by jumping or performing certain arm movements in unison. The digital cinema company Barco and Audience Entertainment have teamed up to bring this experience, referred to as “iD,” to 3,000 screens worldwide. Continue reading With Startup’s SDK, Movie Theater Ads Could Get Interactive